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Portable People Meter
The Portable People Meter (PPM), also known as the Nielsen Meter, was a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed or listening to individual radio stations and television stations, including cable television. The PPM is worn like a pager, and detects hidden audio tones within a station or network's audio stream, logging each time it finds such a signal. There are several parts to the PPM system: *An encoder that inserts the tones subliminally into a station's or broadcast network's airchain via psychoacoustic masking; *A monitor that checks that the encoder is working properly; *The wearable Portable People Meter carried by each panelist; *A base station for each PPM, where each panelist in the household places it overnight to recharge the battery; and *A portable recharger for vacations and other trips away from the home base. The original PPM concept required the base station to be connected to a telephone line to transmit pane ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arbitron Portable People Meter
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts. On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion. The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio. As a c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Phone
A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. The radio frequency link establishes a connection to the switching systems of a mobile phone operator, which provides access to the public switched telephone network (PSTN). Modern mobile telephone services use a cellular network architecture and, therefore, mobile telephones are called ''cellular telephones'' or ''cell phones'' in North America. In addition to telephony, digital mobile phones ( 2G) support a variety of other services, such as text messaging, multimedia messagIng, email, Internet access, short-range wireless communications ( infrared, Bluetooth), business applications, video games and digital photography. Mobile phones offering only those capabilities are known ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wayback Machine
The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and see how websites looked in the past. Its founders, Brewster Kahle and Bruce Gilliat, developed the Wayback Machine to provide "universal access to all knowledge" by preserving archived copies of defunct web pages. Launched on May 10, 1996, the Wayback Machine had more than 38.2 million records at the end of 2009. , the Wayback Machine had saved more than 760 billion web pages. More than 350 million web pages are added daily. History The Wayback Machine began archiving cached web pages in 1996. One of the earliest known pages was saved on May 10, 1996, at 2:08p.m. Internet Archive founders Brewster Kahle and Bruce Gilliat launched the Wayback Machine in San Francisco, California, in October 2001, primarily to address the problem of web co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Single-source Data
Single-source data (also single source) is the measurement of TV and/or other mass media's marketing exposure and purchase behavior, over time for the same individual or household. This measurement is gauged through the collection of data components supplied by one or more parties overlapped through a single, integrated system of data collection. How these data are stored is known as a single-source database. In TV advertising measurement, single-source data is used to explore an individual's loyalty and buying behavior in relation to advertising exposure within different windows of time, e.g., year, quarter, month, and week. In this sense, single-source data is a compilation of (1) home-scanned sales records and/or loyalty card purchases from retail or grocery stores and other commercial operations, (2) TV tune-in data from cable set-top boxes or people meters (pushbutton or passive) or household tuning meters, and (3) Household demographic information. The value of single-sourc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Numeris
Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the primary provider of viewership numbers for television and radio broadcasters in Canada. History Numeris was founded by the Canadian Association of Broadcasters on May 11, 1944 as the Bureau of Broadcast Measurement. In 1964, it became the first ratings service in the world to introduce computerized sample selection. In 2004, the organization began a joint venture with Nielsen Media Research to adopt its Portable People Meter system for television audience measurement. The organization officially shortened its name to BBM Canada in 2001; despite this, many outlets still referred to the organization under its previous name. In late December 2011, BBM sued Canadian technology company Research in Motion for trademark infringement, as it uses the "BBM" acronym to r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bloomberg Business Week
''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City in September 1929. Bloomberg Businessweek business magazines are located in the Bloomberg Tower, 731 Lexington Avenue, Manhattan in New York City and market magazines are located in the Citigroup Center, 153 East 53rd Street between Lexington and Third Avenue, Manhattan in New York City. History ''Businessweek'' was first published based in New York City in September 1929, weeks before the stock market crash of 1929. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made ''Businessweek'' one of the first publications to cover national political issues that directly impacted the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Delilah (radio Host)
Delilah Rene (born February 15, 1960, in North Bend, Oregon) is an American radio personality, author, and songwriter, best known as the host of a nationally syndicated nightly U.S. radio song request and dedication program, with an estimated 8 million listeners. She first aired in the Seattle market as Delilah Rene, though she is now known simply as Delilah. Early life In 1969, Delilah's family moved from Coos Bay, Oregon, to neighboring Reedsport, where she attended school. In 1974, she won a middle-school speech contest judged by owners of the local AM radio station. Delilah began her radio career there, at KDUN in Reedsport, doing school reports. She soon was creating advertising spots and then was given her own time slot during shifts before and after school. After graduating from high school in 1978, she worked at numerous stations in Oregon and in Seattle before creating the format she became known for at KLSY in 1984. Radio show Format The show, known simply as ''Del ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Discrimination
Discrimination is the act of making unjustified distinctions between people based on the groups, classes, or other categories to which they belong or are perceived to belong. People may be discriminated on the basis of Racial discrimination, race, Sexism, gender, Ageism, age, religious discrimination, religion, ableism, disability, or Sexual orientation discrimination, sexual orientation, as well as other categories. Discrimination especially occurs when individuals or groups are unfairly treated in a way which is worse than other people are treated, on the basis of their actual or perceived membership in certain groups or social categories. It involves restricting members of one group from opportunities or privileges that are available to members of another group. Discriminatory traditions, policies, ideas, practices and laws exist in many countries and institutions in all parts of the world, including territories where discrimination is generally looked down upon. In some pla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spanish Radio Association
Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Canada * Spanish River (other), the name of several rivers * Spanish Town, Jamaica Other uses * John J. Spanish (1922–2019), American politician * "Spanish" (song), a single by Craig David, 2003 See also * * * Español (other) * Spain (other) * España (other) * Espanola (other) * Hispania, the Roman and Greek name for the Iberian Peninsula * Hispanic, the people, nations, and cultures that have a historical link to Spain * Hispanic (other) * Hispanism * Spain (other) * National and regional identity in Spain * Culture of Spain The culture of ''Spain'' is based on a variety of historical influences, primarily based on the culture of ancient Rome, Spain being a prominent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts. On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion. The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio. As a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychoacoustics
Psychoacoustics is the branch of psychophysics involving the scientific study of sound perception and audiology—how humans perceive various sounds. More specifically, it is the branch of science studying the psychological responses associated with sound (including noise, speech, and music). Psychoacoustics is an interdisciplinary field of many areas, including psychology, acoustics, electronic engineering, physics, biology, physiology, and computer science. Background Hearing is not a purely mechanical phenomenon of wave propagation, but is also a sensory and perceptual event; in other words, when a person hears something, that something arrives at the ear as a mechanical sound wave traveling through the air, but within the ear it is transformed into neural action potentials. The outer hair cells (OHC) of a mammalian cochlea give rise to enhanced sensitivity and better frequency resolution of the mechanical response of the cochlear partition. These nerve pulses then travel to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
