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PewDiePie Vs T-Series
PewDiePie vs T-Series was an online rivalry between two YouTube channels, PewDiePie (run by Felix Kjellberg) and T-Series (run by an Indian record company of the same name) for the title of the most-subscribed YouTube channel. T-Series has held the title of most-viewed YouTube channel since February 2017, and PewDiePie had been the most-subscribed YouTube channel since August 2013. The rivalry between the two YouTube channels began when T-Series' subscriber count began to near PewDiePie's in late 2018. Many YouTubers voiced their support for PewDiePie, including Markiplier, Jacksepticeye, MrBeast, DanTDM, KSI, H3h3Productions and Logan Paul. Many of his fans made efforts to gain subscribers for his YouTube channel in numerous ways, including organised marches and supportive YouTube videos. Supporters of PewDiePie often used the slogan "Subscribe to PewDiePie". The activism of some supporters extended beyond legal grounds; vandalism, hacking of websites, social media acc ...
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Word-of-mouth Marketing
Word-of-mouth marketing (WOMM, WOM marketing, also called word of mouth advertising) differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: * build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), * indirect WOMM management which implies that managers only have a moderate amount of control (e.g. controversial advertising, teaser campaigns, customer membership clubs), * direct WOMM management, which has higher levels of control (e.g. paid WOM 'agents', "friend get friend" schemes). The success of word-of-mouth marketing depends largely on the nature of the rewards that are used. Research has shown that when the wrong incentives are use ...
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MrBeast
Jimmy Donaldson (born May 7, 1998), better known as MrBeast, is an American YouTube personality, credited with pioneering a genre of YouTube videos that centers on expensive stunts. His MrBeast YouTube channel had 112.2 million subscribers as of November 17, 2022, making it the fourth-most-subscribed on the platform, and the highest by an individual. Donaldson began posting videos to YouTube in early 2012 at the age of 13 under the handle MrBeast6000; his early content ranged from Let's Plays to "videos estimating the wealth of other YouTubers." He went viral in 2017 after his "counting to 100,000" video earned tens of thousands of views in just a few days, and he has become increasingly popular ever since, with most of his videos gaining tens of millions of views. Over time, his style of content diversified to include challenge and donation videos that reward thousands of dollars, videos with arduous tasks or survival challenges, and original vlogs. Once his channel took o ...
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Bollywood
Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (former name of Mumbai) and " Hollywood". The industry is a part of the larger Indian cinema, which also includes South Cinema and other smaller film industries. In 2017, Indian cinema produced 1,986 feature films, of which the largest number, 364 have been from Hindi. , Hindi cinema represented 43 percent of Indian net box-office revenue; Tamil and Telugu cinema represented 36 percent, and the remaining regional cinema constituted 21 percent. Hindi cinema has overtaken the U.S. film industry to become the largest centre for film production in the world. In 2001 ticket sales, Indian cinema (including Hindi films) reportedly sold an estimated 3.6 billion tickets worldwide, compared to Hollywood's 2.6 billion tickets sold. Earlier Hindi fi ...
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Indi-pop
Indian pop music, also known as Indi-pop, refers to pop music produced in India that is independent from filmi soundtracks for Indian cinema, such as the music of Bollywood, which tends to be more popular. Indian pop is closely linked to Bollywood, Kollywood, Tollywood and the Asian Underground scene of the United Kingdom. The variety of South Asian music from different countries are generally known as Desi music. History Pop music originated in the South Asian region with the playback singer Ahmed Rushdi's song ‘'' Ko Ko Korina''’ in 1966 and has since then been adopted in India, Bangladesh, and lately Sri Lanka, and Nepal as a pioneering influence in their respective pop cultures. Following Rushdi's success, Christian bands specialising in jazz started performing at various night clubs and hotel lobbies in various Southeast Asian cities. They would usually sing either famous American jazz hits or cover Rushdi's songs. Pop music began gaining popularity across the Indian ...
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Bollywood Music
Hindi film songs, more formally known as Hindi Geet or filmi songs and informally known as Bollywood music, are songs featured in Hindi films. Derived from the song-and-dance routines common in Indian films, Bollywood songs, along with dance, are a characteristic motif of Hindi cinema which gives it enduring popular appeal, cultural value and context. Hindi film songs form a predominant component of Indian pop music, and derive their inspiration from both classical and modern sources. Hindi film songs are now firmly embedded in North India's popular culture and routinely encountered in North India in marketplaces, shops, during bus and train journeys and numerous other situations. Though Hindi films routinely contain many songs and some dance routines, they are not musicals in the Western theatrical sense; the music-song-dance aspect is an integral feature of the genre akin to plot, dialogue and other parameters. The first song recorded in India by Gauhar Jaan in 1902 and th ...
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Lahari Music
Lahari Recording Company is an Indian music company based in Bangalore. It owns a music label called "Lahari Music" also a film production company called "Lahari Films LLP". They later ventured into construction under the name of HomEquity India Private Limited brand. History The company was established in 1974 by Manohar Naidu with a seed capital of Rs.500. Over the last three decades it has acquired Premaloka in Kannada, Roja, Dalapathi in Tamil and Telugu and Malayalam languages. In addition to film songs, Lahari music also produces sugam sangeetha, folk, classical and devotional albums. In 2015, Lahari made a deal with major music distributor T-Series which allowed T-Series to take over the role of marketing Lahari Music's entire catalogue on YouTube and television. Lahari Music continues to operate in music acquisition, and delivery of content to streaming and radio. Filmography Kannada Malayalam Telugu Tamil Lahari Films References {{Auth ...
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Multi-channel Network
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," in exchange for a percentage of the ad revenue from the channel. Name origin The term "multi-channel network" (MCN) was coined by former YouTube employee and Next New Networks co-founder Jed Simmons. It has since become standard vocabulary in the YouTube ecosystem. At the time of YouTube's acquisition of Next New Networks (2011), the word "Network" had a confusing meaning inside of YouTube considering its engineering culture. Prior to 2011 many names were used to describe YouTube channel companies, including Online Video Studio (OVS), Internet Television Company (ITC), YouTube Network or simply Network. Due to confusion both in the market and internally, YouTube senior executive Dean Gilbert ...
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Let's Play
A Let's Play (LP) is a video (or screenshots accompanied by text) documenting the playthrough of a video game, often including commentary and/or a camera view of the gamer's face. A Let's Play differs from a video game walkthrough or strategy guide by focusing on an individual's subjective experience with the game, often with humorous, irreverent, or critical commentary from the gamer, rather than being an objective source of information on how to progress through the game. While Let's Plays and live streaming of game playthroughs are related, Let's Plays tend to be curated experiences that include editing and narration, and can be scripted, while streaming is an unedited experience performed on the fly. History From the onset of computer video entertainment, video game players with access to screenshot capture software, video capture devices, and screen recording software have recorded themselves playing through games, often as part of walkthroughs, longplays, sp ...
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Anti-Indian Sentiment
Anti-Indian sentiment, also known as Indophobia or anti-Indianism, is a modern term referring to negative feelings and hatred towards the Republic of India, Indian people, and Indian culture. Indophobia is formally defined in the context of anti-Indian prejudice as "a tendency to react negatively towards people of Indian extraction, against aspects of Indian culture and normative habits". Historic anti-Indian sentiment Anti-Asian feelings and xenophobia had already emerged in North America in response to Chinese immigration and the cheap Asian labor which it supplied, mostly for railroad construction in California and elsewhere on the West Coast. In the common jargon of the day, ordinary workers, newspapers and politicians opposed immigration from Asia. The common desire to remove Asians from the workforce inspired the rise of the Asiatic Exclusion League. During the era of the British Raj, when the Indian community of mostly Punjabi Sikhs settled in California, the xeno ...
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Diss Track
A diss track, diss record or diss song (diss – abbr. from ''disrespect'') is a song whose primary purpose is to verbally attack someone else, usually another artist. Diss tracks are often the result of an existing, escalating feud between the two people; for example, the artists involved may be former members of a group, or artists on rival labels. The diss track as a medium of its own was popularized in the hip hop genre, fueled by the hip hop rivalry phenomenon (especially the East Coast–West Coast hip hop rivalry of the mid-1990s). More recently, entertainers from outside the traditional music landscape have adopted the genre. In the course of constructing their argument, artists often include a wealth of references to past events and transgressions in their diss tracks, which listeners can dive into. Artists who are the subject of a diss track often make one of their own in response to the first. It is this back-and-forth associated with a feud that makes this type of ...
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Malware
Malware (a portmanteau for ''malicious software'') is any software intentionally designed to cause disruption to a computer, server, client, or computer network, leak private information, gain unauthorized access to information or systems, deprive access to information, or which unknowingly interferes with the user's computer security and privacy. By contrast, software that causes harm due to some deficiency is typically described as a software bug. Malware poses serious problems to individuals and businesses on the Internet. According to Symantec's 2018 Internet Security Threat Report (ISTR), malware variants number has increased to 669,947,865 in 2017, which is twice as many malware variants as in 2016. Cybercrime, which includes malware attacks as well as other crimes committed by computer, was predicted to cost the world economy $6 trillion USD in 2021, and is increasing at a rate of 15% per year. Many types of malware exist, including computer viruses, worms, Trojan horse ...
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