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Personality Test
A personality test is a method of assessing human personality construct (psychology), constructs. Most personality assessment instruments (despite being loosely referred to as "personality tests") are in fact introspective (i.e., subjective) self-report questionnaire (Q-data, in terms of LOTS of data, LOTS data) measures or reports from life records (L-data) such as rating scales. Attempts to construct actual performance tests of personality have been very limited even though Raymond Cattell with his colleague Frank Warburton compiled a list of over 2000 separate objective tests that could be used in constructing objective personality tests. One exception, however, was the Objective-Analytic Test Battery, a performance test designed to quantitatively measure 10 factor-analytically discerned personality trait dimensions. A major problem with both L-data and Q-data methods is that because of item transparency, rating scales, and self-report questionnaires are highly susceptible to mo ...
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Johann Kaspar Lavater
Johann Kaspar (or Caspar) Lavater (; 15 November 1741 – 2 January 1801) was a Switzerland, Swiss poet, writer, philosopher, physiognomist and theologian. Early life Lavater was born in Zürich, and was educated at the ''Gymnasium (school), Gymnasium'' there, where Johann Jakob Bodmer, J. J. Bodmer and Johann Jakob Breitinger, J. J. Breitinger were amongst his teachers. Corruption fighter At barely twenty-one years of age, Lavater greatly distinguished himself by denouncing, in conjunction with his friend Henry Fuseli the painter, an iniquitous magistrate, who was compelled to make restitution of his ill-gotten gains. Zwinglian In 1769 Lavater took Holy Orders in Zurich's Huldrych Zwingli, Zwinglian Church, and officiated until his death as deacon or pastor in churches in his native city. His oratorical fervor and genuine depth of conviction gave him great personal influence; he was extensively consulted as a casuist, and was welcomed with enthusiasm on his journeys throughout ...
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School Psychology
School psychology is a field that applies principles from educational psychology, developmental psychology, clinical psychology, community psychology, and behavior analysis to meet the learning and behavioral health needs of children and adolescents. It is an area of applied psychology practiced by a school psychologist. They often collaborate with educators, families, school leaders, community members, and other professionals to create safe and supportive school environments. They carry out psychological testing, psychoeducational assessment, intervention, prevention, counseling, and consultation in the ethical, legal, and administrative codes of their profession. It combines ideas from different types of psychology to help students succeed in school. These professionals focus on both learning and behavior. They support students who are struggling with academic skills, emotional issues, or social challenges. They work with teachers and families to find the best ways to ...
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Nosology
Nosology () is the branch of medical science that deals with the classification of diseases. Fully classifying a medical condition requires knowing its cause (and that there is only one cause), the effects it has on the body, the symptoms that are produced, and other factors. For example, influenza is classified as an infectious disease because it is caused by a virus, and it is classified as a respiratory infection because the virus infects and damages certain tissues in the respiratory tract. The more that is known about the disease, the more ways the disease can be classified nosologically. Nosography is a description whose primary purpose is enabling a diagnostic label to be put on the situation. As such, a nosographical entity need not have a single cause. For example, inability to speak due to advanced dementia and an inability to speak due to a stroke could be nosologically different but nosographically the same. Types of classification Diseases may be classifie ...
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Likert Scale
A Likert scale ( ,) is a psychometric scale named after its inventor, American social psychologist Rensis Likert, which is commonly used in research questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term (or more fully the Likert-type scale) is often used interchangeably with '' rating scale'', although there are other types of rating scales. Likert distinguished between a scale proper, which emerges from collective responses to a set of items (usually eight or more), and the format in which responses are scored along a range. Technically speaking, a Likert scale refers only to the former. The difference between these two concepts has to do with the distinction Likert made between the underlying phenomenon being investigated and the means of capturing variation that points to the underlying phenomenon. When responding to a Likert item, respondents specify their level of agreement or disagreement on a symmetric agree-disa ...
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World War I
World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting took place mainly in European theatre of World War I, Europe and the Middle Eastern theatre of World War I, Middle East, as well as in parts of African theatre of World War I, Africa and the Asian and Pacific theatre of World War I, Asia-Pacific, and in Europe was characterised by trench warfare; the widespread use of Artillery of World War I, artillery, machine guns, and Chemical weapons in World War I, chemical weapons (gas); and the introductions of Tanks in World War I, tanks and Aviation in World War I, aircraft. World War I was one of the List of wars by death toll, deadliest conflicts in history, resulting in an estimated World War I casualties, 10 million military dead and more than 20 million wounded, plus some 10 million civilian de ...
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Self-report Inventory
A self-report inventory is a type of psychological test in which a person fills out a survey or questionnaire with or without the help of an investigator. Self-report inventories often ask direct questions about personal interests, values, symptoms, behaviors, and traits or personality types. Inventories are different from tests in that there is no objectively correct answer; responses are based on opinions and subjective perceptions. Most self-report inventories are brief and can be taken or administered within five to 15 minutes, although some, such as the Minnesota Multiphasic Personality Inventory (MMPI), can take several hours to fully complete. They are popular because they can be inexpensive to give and to score, and their scores can often show good reliability. There are three major approaches to developing self-report inventories: theory-guided, factor analysis, and criterion-keyed. Theory-guided inventories are constructed around a theory of personality or a prot ...
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Woodworth Personal Data Sheet
The Woodworth Personal Data Sheet, sometimes known as the Woodworth Psychoneurotic Inventory, was a personality test, commonly cited as the first personality test, developed by Robert S. Woodworth during World War I for the United States Army The United States Army (USA) is the primary Land warfare, land service branch of the United States Department of Defense. It is designated as the Army of the United States in the United States Constitution.Article II, section 2, clause 1 of th .... It was published in 1918 and it was developed to screen recruits for shell shock risk but was not completed in time to be used for this purpose.Kaplan, R., & Saccuzzo, D. (2012). Psychological testing: Principles, applications, and issues. Cengage Learning. It instead became widely used in psychological research and led to the development of many other personality tests. It has been described as "the linear ancestor of all subsequent personality inventories, schedules and questionnaires". Co ...
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Louis Leon Thurstone
Louis Leon Thurstone (May 29, 1887 – September 29, 1955) was an American pioneer in the fields of psychometrics and psychophysics. He conceived the approach to measurement known as the law of comparative judgment, and is well known for his contributions to factor analysis. A ''Review of General Psychology'' survey, published in 2002, ranked Thurstone as the 88th most cited psychologist of the 20th century, tied with John Garcia, James J. Gibson, David Rumelhart, Margaret Floy Washburn, and Robert S. Woodworth. Early life and career Thurstone was born in Chicago, Illinois, to Swedish immigrant parents. His family returned to Stockholm, Sweden, when he was eight years old, before returning to the United States in 1901, settling in Jamestown, New York. Thurstone originally received a master's degree in mechanical engineering from Cornell University in 1912. Thurstone was offered a brief assistantship in the laboratory of Thomas Edison. In 1914, after two years as an instr ...
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Physiognomy
Physiognomy () or face reading is the practice of assessing a person's character or personality from their outer appearance—especially the face. The term can also refer to the general appearance of a person, object, or terrain without reference to its implied characteristics—as in the physiognomy of an individual plant (see plant life-form) or of a plant Community (ecology), community (see vegetation). Physiognomy as a practice meets the contemporary definition of pseudoscience and is regarded as such by academics because of its unsupported claims; popular belief in the practice of physiognomy is nonetheless still widespread and modern advances in artificial intelligence have sparked renewed interest in the field of study. The practice was well-accepted by Greek philosophy, ancient Greek philosophers, but fell into disrepute in the 16th century while practised by vagabonds and Charlatan, mountebanks. It revived and was popularised by Johann Kaspar Lavater, before falling from ...
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Phrenology
Phrenology is a pseudoscience that involves the measurement of bumps on the skull to predict mental traits. It is based on the concept that the Human brain, brain is the organ of the mind, and that certain brain areas have localized, specific Human brain#Function, functions or modules. It was said that the brain was composed of different muscles, so those that were used more often were bigger, resulting in the different skull shapes. This provided reasoning for the common presence of bumps on the skull in different locations. The brain "muscles" not being used as frequently remained small and were therefore not present on the exterior of the skull. Although both of those ideas have a basis in reality, phrenology generalizes beyond empirical knowledge in a way that departs from science. The central phrenological notion that measuring the contour of the skull can predict personality traits is discredited by empirical research. Developed by Germans, German physician Franz Joseph Ga ...
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Physiognomy
Physiognomy () or face reading is the practice of assessing a person's character or personality from their outer appearance—especially the face. The term can also refer to the general appearance of a person, object, or terrain without reference to its implied characteristics—as in the physiognomy of an individual plant (see plant life-form) or of a plant Community (ecology), community (see vegetation). Physiognomy as a practice meets the contemporary definition of pseudoscience and is regarded as such by academics because of its unsupported claims; popular belief in the practice of physiognomy is nonetheless still widespread and modern advances in artificial intelligence have sparked renewed interest in the field of study. The practice was well-accepted by Greek philosophy, ancient Greek philosophers, but fell into disrepute in the 16th century while practised by vagabonds and Charlatan, mountebanks. It revived and was popularised by Johann Kaspar Lavater, before falling from ...
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Customer Relationship Management
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many services come with a softphone), email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to better cater to their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, ...
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