National Dairy Promotion And Research Board
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National Dairy Promotion And Research Board
The Dairy Promotion Program or National Dairy Checkoff is a US commodity checkoff program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and to reduce dairy surpluses. It provides primary funding for Dairy Management Inc. Dairy farmers fund this self-help program through a mandatory 15¢/ cwt. () assessment on all milk produced and marketed commercially in the 48 contiguous states. Dairy farmers can direct up to 10¢ of this assessment for contributions to qualified regional, state or local dairy product promotion, research or nutrition education programs; the other five cents goes to the national checkoff. In 1995, the Dairy Management Inc was created as a special department to increase dairy consumption in the United States. The Dairy Production Stabilization Act of 1983 (P.L. 98–180, Title I) authorized the program. The national dairy checkoff started in 1983 as an opt ...
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Commodity Checkoff Program
In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is sometimes called checkoff dollars, from producers of a particular agricultural commodity and uses these funds to promote and do research on that particular commodity. As stated earlier the organizations must promote their commodity in a generic way without reference to a particular producer. Checkoff programs attempt to improve the market position of the covered commodity by expanding markets, increasing demand, and developing new uses and markets. Checkoff programs amount to $750 million per year. The United States Department of Agriculture is responsible for overseeing the formation of checkoff organizations under the authority of the Commodity, Promotion, Research and Information Act of 1996. These organizations are responsible for f ...
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Dairy Management Inc
Dairy Management Inc. is an American trade association funded primarily by the U.S. Dairy Promotion Program, itself funded by government-mandated checkoff fees on dairy products and federal tax dollars and dedicated to promoting the sale of American-made dairy products. It also operates under the names Innovation Center for U.S. Dairy, American Dairy Association, National Dairy Council and U.S. Dairy Export Council. Dairy Management Inc. was incorporated in 1995 as a nonprofit corporation by members of the National Dairy Promotion and Research Board and the United Dairy Industry Association. It is a marketing creation of the U.S. Department of Agriculture and is funded by Dairy Promotion Program government-mandated fees on dairy products and by general federal tax dollars via the U.S. Department of Agriculture. The corporation has 162 employees and a budget of about $140 million It is headed by CEO Barbara O'Brian after long time leader Tom Gallagher retired from the post in 2021 ...
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Hundredweight
The hundredweight (abbreviation: cwt), formerly also known as the centum weight or quintal, is a British imperial and US customary unit of weight or mass. Its value differs between the US and British imperial systems. The two values are distinguished in American English as the "short" and "long" hundredweight and in British English as the "cental" and the "imperial hundredweight". * The short hundredweight or cental of is used in the United States. * The long or imperial hundredweight of 8 stone or is defined in the imperial system. Under both conventions, there are 20 hundredweight in a ton, producing a " short ton" of 2,000 pounds and a " long ton" of 2,240 pounds. History The hundredweight has had many values. In England in around 1300, different "hundreds" (''centum'' in Medieval Latin) were defined. The Weights and Measures Act 1835 formally established the present imperial hundredweight of 112 lb. The United States and Canada came to use the te ...
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Contiguous States
The contiguous United States (officially the conterminous United States) consists of the 48 adjoining U.S. states and the Federal District of the United States of America. The term excludes the only two non-contiguous states, Alaska and Hawaii (also the last ones admitted to the Union), and all other offshore insular areas, such as American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, and the U.S. Virgin Islands. The colloquial term "Lower48" is used also, especially in relation to just Alaska (Hawaii is farther south). The related but distinct term continental United States includes Alaska (which is also on the continent of North America but separated from the 48 states by British Columbia and Yukon of Canada), but excludes the Hawaiian Islands and all U.S. territories in the Caribbean and the Pacific. The greatest distance (on a great-circle route) entirely within the contiguous U.S. is 2,802 miles (4,509 km), between Florida and the State of Washington; ...
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Dairy Farm
Dairy farming is a class of agriculture for long-term production of milk, which is processed (either on the farm or at a dairy plant, either of which may be called a dairy) for eventual sale of a dairy product. Dairy farming has a history that goes back to the early Neolithic era, around the seventh millennium BC, in many regions of Europe and Africa. Before the 20th century, milking was done by hand on small farms. Beginning in the early 20th century, milking was done in large scale dairy farms with innovations including rotary parlors, the milking pipeline, and automatic milking systems that were commercially developed in the early 1990s. Milk preservation methods have improved starting with the arrival of refrigeration technology in the late 19th century, which included direct expansion refrigeration and the plate heat exchanger. These cooling methods allowed dairy farms to preserve milk by reducing spoiling due to bacterial growth and humidity. Worldwide, leading dair ...
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National Dairy Promotion And Research Board
The Dairy Promotion Program or National Dairy Checkoff is a US commodity checkoff program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and to reduce dairy surpluses. It provides primary funding for Dairy Management Inc. Dairy farmers fund this self-help program through a mandatory 15¢/ cwt. () assessment on all milk produced and marketed commercially in the 48 contiguous states. Dairy farmers can direct up to 10¢ of this assessment for contributions to qualified regional, state or local dairy product promotion, research or nutrition education programs; the other five cents goes to the national checkoff. In 1995, the Dairy Management Inc was created as a special department to increase dairy consumption in the United States. The Dairy Production Stabilization Act of 1983 (P.L. 98–180, Title I) authorized the program. The national dairy checkoff started in 1983 as an opt ...
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Got Milk?
Got Milk? (stylized as got milk?) is an American advertising campaign encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. Got Milk? launched in 1993 with the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP (Milk Processor Education Program) added the "got milk?" logo to its "Milk Mustache" ads beginning in 1995. In January 2014, MilkPEP discontinued its Milk Mustache and "got milk?" advertisements, and launched a new campaign with the tagline "Milk Life". The "got milk?" campaign continues in California and the "got milk?" trademark is being licensed to food and merchandise companies for U.S. and international sales. The campaign has led to increased milk sales in California, although not nationwide. History The initial Got Milk? phrase was cr ...
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McDonald's
McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like chicken, fish, fruit, and salads. Their m ...
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Taco Bell
Taco Bell is an American-based chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty and speciality items, and a variety of "value menu" items. , Taco Bell serves over customers each year, at 7,072 restaurants, more than 93 percent of which are owned and operated by independent franchisees and licensees. PepsiCo purchased Taco Bell in 1978, and later spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. History Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California, in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard ...
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Domino's Pizza
Domino's Pizza, Inc., trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware domiciled and headquartered at the Domino's Farms Office Park in Ann Arbor Township, near Ann Arbor, Michigan. As of 2018, Domino's had approximately 15,000 stores, with 5,649 in the United States, 1,500 in India, and 1,249 in the United Kingdom. Domino's has stores in over 83 countries and 5,701 cities worldwide. In 2018 Domino's Pizza was inducted into the Queensland Business Leaders Hall of Fame. History 1960s–2010s In 1960, Tom Monaghan and his brother, James, took over the operation of DomiNick's, an existing location of a small pizza restaurant chain that had been owned by Dominick DeVarti, at 507 Cross Street (now 301 West Cross Street)James Leonard, ''Living the Faith: A Life of Tom Monaghan'' (University of Michigan Press, 2012) pp41-55 in Ypsilanti, Michigan, near Eastern Michigan University. T ...
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California Milk Processor Board
The California Milk Processor Board is a nonprofit marketing board funded by California dairy processors and administered by the California Department of Food and Agriculture. It is most well known for its Got Milk? advertising campaign. The organization was created in 1993 to counter falling sales of milk as Americans switched to soft drinks, health drinks, and other beverages. The board is separate from the California Milk Advisory Board, which created the Happy Cows campaign and supports the Californian dairy industry. Promotions In 1993, the Board launched its most successful and longest-lasting campaign, "Got Milk?". Designed initially by Goodby, Silverstein & Partners, the campaign is intended to convince current milk-drinkers to consume more milk. In 2008, the Board launched the "White Gold" marketing campaign to appeal to teenagers, featuring a self-consciously fake rock band style commercial, with lead singer "White Gold" performing with the "Calcium Twins". In 2009, ...
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