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Nintendo Marketing
The video game developer and publisher Nintendo has engaged in a variety of marketing campaigns, ranging from early efforts to appeal to teenagers with "Play It Loud!" to the more open-ended "Who Are You?" campaign. Nintendo also sometimes markets its various consoles and games with lavish promotions. Facilities Originally, all marketing operations for Nintendo of America were based out of the company's Redmond, Washington headquarters. It opted not to expand that headquarters, although it owned 550,000 square feet of property for potential expansion. In May 2007, the company announced plans to move its sales, marketing, and advertising divisions to either San Francisco or New York City. The company established its new office in Redwood City, California. Personnel Reginald "Reggie" Fils-Aimé joined Nintendo in December 2003 as the Executive Vice President of Sales and Marketing. He was responsible for all sales and marketing activities for Nintendo in the United States, Canada ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi founded the company to produce handmade ''hanafuda'' playing cards. After venturing into various lines of business and becoming a public company, Nintendo began producing toys in the 1960s, and later video games. Nintendo developed its first arcade games in the 1970s, and distributed its first system, the Color TV-Game in 1977. The company became internationally dominant in the 1980s after the arcade release of ''Donkey Kong (1981 video game), Donkey Kong'' (1981) and the Nintendo Entertainment System, which launched outside of Japan alongside ''Super Mario Bros.'' in 1985. Since then, Nintendo has produced some of the most successful consoles in the video game industry, including the Game Boy (1989), the Super Nintendo Entertainment Syste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Youth Marketing
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34. The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups. Formats Youth marketing formats commonly include television advertising, magazine advertising and online marketing. Today, young people expect to be able to learn about, interact with and be entertained via brands or services targeting them online. Other common youth marketing tactics include entertainment marketing, music marketing, sports marketing, event marketing, viral marketing, schoo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Henkel
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into two globally operating business units (Consumer Brands, Adhesive Technologies) and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex. In the fiscal year 2024, Henkel reported sales of around 21.6 billion euros and an operating profit of 2.831 billion euros. Henkel holds 47,150 employees with more than 80% working outside of Germany. History The company was founded in 1876 in Aachen as Henkel & Cie by Friedrich Karl Henkel and two other partners who were owners of a factory producing sodium silicate. They marketed his first product, "Universalwaschmittel", a universal detergent based on sodium silicate. In 1878, Henkel bought out the two partners, and the first German brand-name detergent appeared: Henkel's Bleich-Soda. Made from sodium silicat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bloomberg Businessweek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in September 1929. Since 2009, the magazine has been owned by Bloomberg L.P. and became a monthly in June 2024. History 1929–2008: ''Businessweek'' ''The Business Week'' was first published based in New York City in September 1929, weeks before the stock market crash. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made it one of the first publications to cover national political issues that directly impacted the business world. The name of the magazine was shortened to ''Business Week'' in 1934. Originally published as a resource for business managers, the magazine shifted its s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E3 2009
The Electronic Entertainment Expo 2009 (E3 2009) was the 15th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 2, 2009, and ended on June 4, 2009, with 41,000 total attendees. Major hardware announcements during the show included Microsoft's Project Natal and both Sony's PSP Go and PlayStation Move, while major software announcements included '' Left 4 Dead 2'', '' Metal Gear Solid: Rising'', '' Halo: Reach'', '' Final Fantasy XIV'', '' New Super Mario Bros. Wii'', '' Super Mario Galaxy 2'', and '' Monado: Beginning of the World''. History The E3 2009 was greatly expanded in terms of size from the previous two years as it was reopened to all qualified computer and gaming audiences. In 2007, the E3 was restructured, downsized and renamed to the E3 Media and Business Summit. The move was widely criticized by those both within and outside the gaming industry. The following 2007 and 2008 E3 summits attracted very few ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wii Sports Resort
''Wii Sports Resort'' is a 2009 sports simulation video game developed and published by Nintendo for the Wii video game console. It is the sequel to '' Wii Sports'' (2006). It is the first first-party Wii game to support the Wii MotionPlus accessory and the first game overall to require it, which was bundled with the game. ''Wii Sports Resort'' was first announced at E3 2008 and was released in Japan on June 25, 2009, and in nearly all other regions the following month. While ''Wii Sports Resort'' was first released as a stand-alone title, it was later bundled with newer Wii consoles alongside ''Wii Sports''. ''Wii Sports Resort'' features a collection of twelve sports. The game makes full usage of the Wii MotionPlus accessory, an add-on to the Wii Remote controller which gives it full omnidirectional movement detection. This is an improvement over the base controller, which only repeated straight-arm movement. ''Wii Sports Resort'' received positive reviews from critics f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shaun White Snowboarding
''Shaun White Snowboarding'' is a snowboarding video game developed by Ubisoft Montreal and published by Ubisoft for Nintendo DS, PlayStation Portable, Wii, PlayStation 3, Xbox 360, PlayStation 2, Microsoft Windows and Mac OS X. The Wii version of the game is titled ''Shaun White Snowboarding: Road Trip''. Gameplay There are six mountains in ''Shaun White Snowboarding'', including Alaska, Park City, Europe, and Japan. Each mountain features up to three different sections: peak, back country, and park (or resort). There is also a " Target Limited Edition" of the game that is exclusive to Target; this version gives the player access to ''Target Mountain'', a mountain with Target branding all over it. It has been described in-game as extremely difficult to find, and contains additional jibs, character models, and a sponsored version of the standard game's best snowboard which can be unlocked before the player's final challenge against Shaun White. The last mountain, called ''B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E3 2008
E3 (short for Electronic Entertainment Expo) was an annual trade event for the video game industry organized and presented by the Entertainment Software Association (ESA). It was held principally in Los Angeles from 1995 to 2019, with its final iteration held virtually in 2021. The event hosted developers, publishers, hardware manufacturers, and other industry professionals who used the occasion to introduce and advertise upcoming games, hardware, and merchandise to the press. During its existence, E3 was the world's largest and most prestigious annual gaming expo. E3 included an exhibition floor for developers, publishers, and manufacturers to showcase their titles and products for sale in the upcoming year. Before and during the event, publishers and hardware manufacturers usually held press conferences to announce new games and products. Before 2017, E3 was an industry-only event; the ESA required individuals wishing to attend to verify a professional relationship with the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cammie Dunaway
Cammie Dunaway is an American marketer. She was the chief marketing officer for Yahoo! before joining Nintendo of America in 2007 as the company's executive vice president of sales & marketing, replacing Reggie Fils-Aimé in the role after he was promoted to his position as president and COO of the company. Before joining Yahoo! in 2003, she worked for Frito-Lay for 13 years. Personal life Dunaway was born in Winston-Salem, North Carolina. Dunaway holds a Bachelor of Science in business administration from the University of Richmond and an M.B.A. from Harvard Business School. Career Dunaway was named one of the 100 top marketers by Advertising Age. She appeared onstage for Nintendo's E3 2008 press conference, demonstrating ''Shaun White Snowboarding'' and ''Wii Sports Resort''. She also made numerous more appearances that day. Dunaway also appeared at Nintendo's E3 press conference in 2009. Dunaway left Nintendo of America in October 2010. She joined KidZania as the global chi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doug Bowser
Doug Spencer Bowser is an American businessman, currently serving as the president and chief operating officer of Nintendo of America, the North American branch of the Japanese video game company Nintendo. He succeeded Reggie Fils-Aimé as president in 2019. Early career Doug Spencer Bowser was born in Upstate New York. Bowser graduated from the University of Utah with a bachelor’s degree in communications in 1984, going on to work at Procter & Gamble from 1984 to 2007, which included serving as the director of customer marketing for the Latin American region from 1998 to 2004, and the company's Safeway customer team from 2004 to 2007. Bowser worked at Electronic Arts from 2007 through 2015, serving as vice president of global demand planning. Nintendo Bowser joined Nintendo of America in 2015 as the vice president of sales and marketing, and was promoted to senior vice president of sales and marketing in mid-2016, where he oversaw the promotion and release of the Nintendo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
