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Modes Of Persuasion
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: ''pisteis'') are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's ''Rhetoric''. Ethos ''Ethos'' (plural: ''ethea'') is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject. This can be done by: *Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic *Demonstrating mastery of the terminology of the field (cant) *Being introduced by or producing bona fides from other established authorities Pathos ''Pathos'' (plural: ''pathea'') is an appeal to the audience's emotions. The terms ''sympathy'', ''pathetic'', and ''empathy'' are derived from it. It can be in the form of metaphor, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fear
Fear is an intensely unpleasant emotion in response to perceiving or recognizing a danger or threat. Fear causes physiological changes that may produce behavioral reactions such as mounting an aggressive response or fleeing the threat. Fear in human beings may occur in response to a certain stimulus occurring in the present, or in anticipation or expectation of a future threat perceived as a risk to oneself. The fear response arises from the perception of danger leading to confrontation with or escape from/avoiding the threat (also known as the fight-or-flight response), which in extreme cases of fear ( horror and terror) can be a freeze response or paralysis. In humans and other animals, fear is modulated by the process of cognition and learning. Thus, fear is judged as rational or appropriate and irrational or inappropriate. An irrational fear is called a phobia. Fear is closely related to the emotion anxiety, which occurs as the result of threats that are perceive ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion Techniques
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: ''pisteis'') are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's ''Rhetoric''. Ethos ''Ethos'' (plural: ''ethea'') is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject. This can be done by: *Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic *Demonstrating mastery of the terminology of the field (cant) *Being introduced by or producing bona fides from other established authorities Pathos ''Pathos'' (plural: ''pathea'') is an appeal to the audience's emotions. The terms ''sympathy'', ''pathetic'', and ''empathy'' are derived from it. It can be in the form of metaphor, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Enthymeme
An enthymeme ( el, ἐνθύμημα, ''enthýmēma'') is a form of rational appeal, or deductive argument. It is also known as a rhetorical syllogism and is used in oratorical practice. While the syllogism is used in dialectic, or the art of logical discussion, the enthymeme is used in rhetoric, or the art of public speaking. Enthymemes are usually developed from premises that accord with the audience's view of the world and what is taken to be common sense. However, where the general premise of a syllogism is supposed to be true, making the subsequent deduction necessary, the general premise of an enthymeme is merely probable, which leads only to a tentative conclusion. Originally theorized by Aristotle, there are four types of enthymeme, at least two of which are described in Aristotle's work. Aristotle referred to the enthymeme as "the body of proof", "the strongest of rhetorical proofs...a kind of syllogism" ('' Rhetoric'' I, 1.3,11). He considered it to be one of two kinds o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Syllogism
A syllogism ( grc-gre, συλλογισμός, ''syllogismos'', 'conclusion, inference') is a kind of logical argument that applies deductive reasoning to arrive at a conclusion based on two propositions that are asserted or assumed to be true. In its earliest form (defined by Aristotle in his 350 BCE book '' Prior Analytics''), a syllogism arises when two true premises (propositions or statements) validly imply a conclusion, or the main point that the argument aims to get across. For example, knowing that all men are mortal (major premise) and that Socrates is a man (minor premise), we may validly conclude that Socrates is mortal. Syllogistic arguments are usually represented in a three-line form: All men are mortal. Socrates is a man. Therefore, Socrates is mortal.In antiquity, two rival syllogistic theories existed: Aristotelian syllogism and Stoic syllogism. From the Middle Ages onwards, ''categorical syllogism'' and ''syllogism'' were usually used interchangeably. Thi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cross Of Gold Speech
The Cross of Gold speech was delivered by William Jennings Bryan, a former United States Representative from Nebraska, at the Democratic National Convention in Chicago on July 9, 1896. In his address, Bryan supported " free silver" (i.e. bimetallism), which he believed would bring the nation prosperity. He decried the gold standard, concluding the speech, "you shall not crucify mankind upon a cross of gold". Bryan's address helped catapult him to the Democratic Party's presidential nomination and is considered one of the greatest political speeches in American history. For twenty years, Americans had been bitterly divided over the nation's monetary standard. The gold standard, which the United States had effectively been on since 1873, limited the money supply but eased trade with other nations, such as the United Kingdom, whose currency was also based on gold. Many Americans, however, believed that bimetallism (making both gold and silver legal tender) was necessary for t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
William Jennings Bryan
William Jennings Bryan (March 19, 1860 – July 26, 1925) was an American lawyer, orator and politician. Beginning in 1896, he emerged as a dominant force in the Democratic Party, running three times as the party's nominee for President of the United States in the 1896, 1900, and the 1908 elections. He served in the House of Representatives from 1891 to 1895 and as the Secretary of State under Woodrow Wilson. Because of his faith in the wisdom of the common people, Bryan was often called "The Great Commoner", and because of his rhetorical power and early notoriety, "The Boy Orator". Born and raised in Illinois, Bryan moved to Nebraska in the 1880s. He won election to the House of Representatives in the 1890 elections, served two terms, and made an unsuccessful run for the Senate in 1894. At the 1896 Democratic National Convention, Bryan delivered his "Cross of Gold" speech which attacked the gold standard and the eastern moneyed interests and crusaded for inflatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hope
Hope is an optimistic state of mind that is based on an expectation of positive outcomes with respect to events and circumstances in one's life or the world at large. As a verb, its definitions include: "expect with confidence" and "to cherish a desire with anticipation." Among its opposites are dejection, hopelessness, and despair. In psychology Professor of Psychology Barbara Fredrickson argues that hope comes into its own when crisis looms, opening us to new creative possibilities. Frederickson argues that with great need comes an unusually wide range of ideas, as well as such positive emotions as happiness and joy, courage, and empowerment, drawn from four different areas of one's self: from a cognitive, psychological, social, or physical perspective. Hopeful people are "like the little engine that could, ecausethey keep telling themselves "I think I can, I think I can". Such positive thinking bears fruit when based on a realistic sense of optimism, not on a naive "fa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Imagination
Imagination is the production or simulation of novel objects, sensations, and ideas in the mind without any immediate input of the senses. Stefan Szczelkun characterises it as the forming of experiences in one's mind, which can be re-creations of past experiences, such as vivid memories with imagined changes, or completely invented and possibly fantastic scenes. Imagination helps make knowledge applicable in solving problems and is fundamental to integrating experience and the learning process.Norman 2000 pp. 1-2 Brian Sutton-Smith 1988, p. 22 Kieran Egan 1992, pp. 50 As an approach to build theory, it is called "disciplined imagination". A basic training for imagination is listening to storytelling (narrative), in which the exactness of the chosen words is the fundamental factor to "evoke worlds". One view of imagination links it with cognition, seeing imagination as a cognitive process used in mental functioning. It is increasingly used - in the form of visual imagery - by c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Simile
A simile () is a figure of speech that directly ''compares'' two things. Similes differ from other metaphors by highlighting the similarities between two things using comparison words such as "like", "as", "so", or "than", while other metaphors create an implicit comparison (i.e. saying something "''is''" something else). This distinction is evident in the etymology of the words: simile derives from the Latin word ''similis'' ("similar, like"), while metaphor derives from the Greek word ''metapherein'' ("to transfer"). Like in the case of metaphors, the thing that is being compared is called the tenor, and the thing it is being compared to is called the vehicle. Author and lexicographer Frank J. Wilstach compiled a dictionary of similes in 1916, with a second edition in 1924. Uses In literature * "O My like a red, red rose." "A Red, Red Rose," by Robert Burns. * John Milton, ''Paradise Lost'', a Homeric simile:::As when a prowling Wolf, ::Whom hunger drives to seek new ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ethos
Ethos ( or ) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion. It gives credit to the speaker, or the speaker is taking credit. Etymology and origin ''Ethos'' (, ; ''plurals:'' ''ethe'', ; ''ethea'', ) is a Greek word originally meaning "accustomed place" (as in "the habitats of horses/", ''Iliad'' 6.511, 15.268), "custom, habit", equivalent to Latin ''mores''. ''Ethos'' forms the root of ''ethikos'' (), meaning "morality, showing moral character". As an adjective in the neuter plural form ''ta ethika.'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metaphor
A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide (or obscure) clarity or identify hidden similarities between two different ideas. Metaphors are often compared with other types of figurative language, such as antithesis, hyperbole, metonymy, and simile. One of the most commonly cited examples of a metaphor in English literature comes from the "All the world's a stage" monologue from '' As You Like It'': All the world's a stage, And all the men and women merely players; They have their exits and their entrances And one man in his time plays many parts, His Acts being seven ages. At first, the infant... :—William Shakespeare, '' As You Like It'', 2/7 This quotation expresses a metaphor because the world is not literally a stage, and most humans are not literally actors and actresses playing roles. By asserting that the world is a stage, Shakespeare uses points of comparison between the world a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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