|
Marketing Strategies For Product Software
Product marketing is sub-field of marketing that is responsible for crafting messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets along with other business stakeholders such as business development and sales as well as technical functions such as product management. Other critical responsibilities include positioning and sales enablement. Product marketing deals with marketing the product to prospects, customers, and others. Product marketing works with other areas of marketing such as social media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations, to execute outbound marketing for their product. Role Product marketing addresses five strategic questions: * ''What'' products will be offered (i.e., the breadth and depth of the product line)? * ''Who'' will be the target customers (i.e., the boundaries of the market segments to be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Requirements Document
A product requirements document (PRD) is a document containing all the requirements for a certain product. It is written to allow people to understand ''what'' a product should do. A PRD should, however, generally avoid anticipating or defining ''how'' the product will do it in order to later allow interface designers and engineers to use their expertise to provide the optimal solution to the requirements. PRDs are most frequently written for software products, but can be used for any type of product and also for services. Typically, a PRD is created from a user's point-of-view by a user/client or a company's marketing department (in the latter case it may also be called Marketing Requirements Document (MRD)). The requirements are then analyzed by a (potential) maker/supplier from a more technical point of view, broken down and detailed in a Functional Specification (sometimes also called Technical Requirements Document). Components Typical components of a product requireme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Performance Indicators
A performance is an act of staging or presenting a play, concert, or other form of entertainment. It is also defined as the action or process of carrying out or accomplishing an action, task, or function. Management science In the work place, job performance is the hypothesized conception or requirements of a role. There are two types of job performances: contextual and task. Task performance is dependent on cognitive ability, while contextual performance is dependent on personality. Task performance relates to behavioral roles that are recognized in job descriptions and remuneration systems. They are directly related to organizational performance, whereas contextual performances are value-based and add additional behavioral roles that are not recognized in job descriptions and covered by compensation; these are extra roles that are indirectly related to organizational performance. Citizenship performance, like contextual performance, relates to a set of individual activity/co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Net Present Value
The net present value (NPV) or net present worth (NPW) applies to a series of cash flows occurring at different times. The present value of a cash flow depends on the interval of time between now and the cash flow. It also depends on the discount rate. NPV accounts for the time value of money. It provides a method for evaluating and comparing capital projects or financial products with cash flows spread over time, as in loans, investments, payouts from insurance contracts plus many other applications. Time value of money dictates that time affects the value of cash flows. For example, a lender may offer 99 cents for the promise of receiving $1.00 a month from now, but the promise to receive that same dollar 20 years in the future would be worth much less today to that same person (lender), even if the payback in both cases was equally certain. This decrease in the current value of future cash flows is based on a chosen rate of return (or discount rate). If for example there exists ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Return On Investment
Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.Return On Investment – ROI , Investopedia as accessed 8 January 2013 In economic terms, it is one way of relating profits to invested. Purpos ...
|
Technical Writing
Technical writing is writing or drafting technical communication used in technical and occupational fields, such as computer hardware and software, architecture, engineering, chemistry, aeronautics, robotics, finance, medical, consumer electronics, biotechnology, and forestry. Technical writing encompasses the largest sub-field in technical communication.What is Technical Communications? TechWhirl. Accessed December 9, 2014. The defines as any form ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing rese ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Competitor Analysis
Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. Competitive analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives." As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.(Fleisher & Bensoussan, 2007) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
White Paper
A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea. The term originated in the 1920s to mean a type of position paper or industry report published by some department of the UK government. Since the 1990s, this type of document has proliferated in business. Today, a business-to-business (B2B) white paper is closer to a marketing presentation, a form of content meant to persuade customers and partners and promote a certain product or viewpoint. That makes B2B white papers a type of grey literature. In government The term ''white paper'' originated with the British government and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name. Gertrude Bell, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Sheet
A datasheet, data sheet, or spec sheet is a document that summarizes the performance and other characteristics of a product, machine, component (e.g., an electronic component), material, subsystem (e.g., a power supply), or software in sufficient detail that allows a buyer to understand what the product is and a design engineer to understand the role of the component in the overall system. Typically, a datasheet is created by the manufacturer and begins with an introductory page describing the rest of the document, followed by listings of specific characteristics, with further information on the connectivity of the devices. In cases where there is relevant source code to include, it is usually attached near the end of the document or separated into another file. Datasheets are created, stored, and distributed via product information management or product data management systems. Depending on the specific purpose, a datasheet may offer an average value, a typical value, a typica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cheat Sheet
A cheat sheet (also ''cheatsheet'') or crib sheet is a concise set of notes used for quick reference. Cheat sheets were historically used by students without an instructor or teacher's knowledge to cheat on a test or exam. In the context of higher education or vocational training, where rote memorization is not as important, students may be permitted (or even encouraged) to develop and consult their own cheat sheets during exams. The act of preparing such reference notes can be an educational exercise in itself, in which case students may be restricted to using only those reference notes they have developed themselves. Some universities publish guidelines for the creation of cheat sheets. As reference cards In more general usage, a crib sheet is any short (one- or two-page) reference to terms, commands, or symbols where the user is expected to understand the use of such terms but not necessarily to have memorized all of them. Many computer applications, for example, have crib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Beat-sheet
A beat-sheet is a document used in marketing, typically created by a product marketing manager. See also * Product management * Product marketing Product marketing is sub-field of marketing that is responsible for crafting messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets along with other business ... Product management {{marketing-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
