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Market Saturation
In economics, market saturation is a situation in which a Product (business), product has become Diffusion_(business), diffused (distributed) within a Market (economics), market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. Theory of natural limits The ''theory of natural limits'' states: "Every product or service has a natural Consumption (economics) , consumption level. We just don't know what it is until we launch it, distribute it, and promote it for a generation's time (20 years or more) after which further investment to expand the universe beyond normal limits can be a futile exercise." —Thomas G. Osenton, economist Osenton introduced the theory in his 2004 book, ''The Death of Demand: Finding Growth in a Saturated Global Economy''; it states that every product or service has a natural consumption level that is determined after a number of years of sales- and marketing-investment (usually aroun ...
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Time Inc
Time Inc. (also referred to as Time & Life, Inc. later on, after their two onetime flagship magazine publications) was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time (magazine), Time'', ''Sports Illustrated'', ''Travel + Leisure'', ''Food & Wine'', ''Fortune (magazine), Fortune'', ''People (magazine), People'', ''InStyle'', ''Life (magazine), Life'', ''Golf Magazine'', ''Southern Living'', ''Essence (magazine), Essence'', ''Real Simple'', and ''Entertainment Weekly''. It also had subsidiaries which it co-operated with the UK magazine house Time Inc. UK (which was later sold and since has been rebranded to TI Media), whose major titles include ''What's on TV'', ''NME'', ''Country Life (magazine), Country Life'', and ''Wallpaper (magazine), Wallpaper''. Time Inc. also co-operated over 60 websites and digital-only title ...
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Planned Obsolescence
In economics and industrial design, planned obsolescence (also called built-in obsolescence or premature obsolescence) is the concept of policies planning or designing a good (economics), product with an artificially limited Product lifetime, useful life or a purposely frail design, so that it becomes obsolete after a certain predetermined period of time upon which it decrementally functions or suddenly ceases to function, or might be perceived as fashion, unfashionable. The rationale behind this strategy is to generate long-term sales volume by reducing the time between repeat purchases (referred to as "shortening the replacement cycle"). It is the deliberate shortening of the lifespan of a product to force people to purchase functional replacements. Planned obsolescence tends to work best when a producer has at least an oligopoly. Before introducing a planned obsolescence, the producer has to know that the customer is at least somewhat likely to buy a replacement from them in ...
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Oligopoly
An oligopoly () is a market in which pricing control lies in the hands of a few sellers. As a result of their significant market power, firms in oligopolistic markets can influence prices through manipulating the supply function. Firms in an oligopoly are mutually interdependent, as any action by one firm is expected to affect other firms in the market and evoke a reaction or consequential action. As a result, firms in oligopolistic markets often resort to collusion as means of maximising profits. Nonetheless, in the presence of fierce competition among market participants, oligopolies may develop without collusion. This is a situation similar to perfect competition, where oligopolists have their own market structure. In this situation, each company in the oligopoly has a large share in the industry and plays a pivotal, unique role. Many jurisdictions deem collusion to be illegal as it violates competition laws and is regarded as anti-competition behaviour. The EU com ...
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Keynesian Economics
Keynesian economics ( ; sometimes Keynesianism, named after British economist John Maynard Keynes) are the various macroeconomics, macroeconomic theories and Economic model, models of how aggregate demand (total spending in the economy) strongly influences Output (economics), economic output and inflation. In the Keynesian view, aggregate demand does not necessarily equal the aggregate supply, productive capacity of the economy. It is influenced by a host of factors that sometimes behave erratically and impact production, employment, and inflation. Keynesian economists generally argue that aggregate demand is volatile and unstable and that, consequently, a market economy often experiences inefficient macroeconomic outcomes, including economic recession, recessions when demand is too low and inflation when demand is too high. Further, they argue that these economic fluctuations can be mitigated by economic policy responses coordinated between a government and their central bank. ...
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Underconsumption
Underconsumption is a theory in economics that recessions and stagnation arise from an inadequate consumer demand, relative to the amount produced. In other words, there is a problem of overproduction and overinvestment during a demand crisis. The theory formed the basis for the development of Keynesian economics and the theory of aggregate demand after the 1930s. Underconsumption theory narrowly refers to heterodox economists in Britain in the 19th century, particularly from 1815 onwards, who advanced the theory of underconsumption and rejected classical economics in the form of Ricardian economics. The economists did not form a unified school, and their theories were rejected by mainstream economics of the time. Underconsumption is an old concept in economics that goes back to the 1598 French mercantilist text ''Les Trésors et richesses pour mettre l'Estat en splendeur'' (''The Treasures and riches to put the State in splendor'') by Barthélemy de Laffemas, if not earlier. ...
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Flooding The Market
Flooding the market is an excess amount of inventory for sale causing an undesired drop in price for the product that can, in extreme cases, make the price go negative or make the products impossible to sell at any price. Businesses take measures to avoid that effect. For example, publishers will release books from popular authors under pseudonyms, as with the Kenyatta series by Donald Goines, which were published under the name Al. C. Clarke. The same also occurred for Stephen King, who published several books under the pseudonym Richard Bachman. Flooding the market can be done intentionally in an effort to eliminate competition and is then known as dumping. Examples In the United States in 1956, commodities traders Sam Siegel and Vincent Kosuga bought up large quantities of onions and then flooded the market as part of a scheme to make money on a short position in onion futures. This sent the price of a 50-pound bag of onions down to only 10 cents, less than the valu ...
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Market Share
Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10percent share in that market. "Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitio ...
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Flooding The Market
Flooding the market is an excess amount of inventory for sale causing an undesired drop in price for the product that can, in extreme cases, make the price go negative or make the products impossible to sell at any price. Businesses take measures to avoid that effect. For example, publishers will release books from popular authors under pseudonyms, as with the Kenyatta series by Donald Goines, which were published under the name Al. C. Clarke. The same also occurred for Stephen King, who published several books under the pseudonym Richard Bachman. Flooding the market can be done intentionally in an effort to eliminate competition and is then known as dumping. Examples In the United States in 1956, commodities traders Sam Siegel and Vincent Kosuga bought up large quantities of onions and then flooded the market as part of a scheme to make money on a short position in onion futures. This sent the price of a 50-pound bag of onions down to only 10 cents, less than the valu ...
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Sports Illustrated
''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellence twice. It is also known for its annual Sports Illustrated Swimsuit Issue, swimsuit issue, which has been published since 1964, and has spawned other complementary media works and products. Owned until 2018 by Time Inc., it was sold to Authentic Brands Group (ABG) following the sale of Time Inc. to Meredith Corporation. The Arena Group (formerly theMaven, Inc.) was subsequently awarded a 10-year license to operate the ''Sports Illustrated''–branded editorial operations, while ABG Brand licensing, licenses the brand for other non-editorial ventures and products. In January 2024, The Arena Group missed a quarterly licensing payment, leading ABG to terminate the company's license. Arena, in turn, laid off the publication's editorial staff ...
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Thomas G
Thomas may refer to: People * List of people with given name Thomas * Thomas (name) * Thomas (surname) * Saint Thomas (other) * Thomas Aquinas (1225–1274) Italian Dominican friar, philosopher, and Doctor of the Church * Thomas the Apostle * Thomas (bishop of the East Angles) (fl. 640s–650s), medieval Bishop of the East Angles * Thomas (Archdeacon of Barnstaple) (fl. 1203), Archdeacon of Barnstaple * Thomas, Count of Perche (1195–1217), Count of Perche * Thomas (bishop of Finland) (1248), first known Bishop of Finland * Thomas, Earl of Mar (1330–1377), 14th-century Earl, Aberdeen, Scotland Geography Places in the United States * Thomas, Idaho * Thomas, Illinois * Thomas, Oklahoma * Thomas, Oregon * Thomas, South Dakota * Thomas, Virginia * Thomas, Washington * Thomas, West Virginia * Thomas County (other) * Thomas Township (other) Elsewhere * Thomas Glacier (Greenland) Arts and entertainment * ''Thomas'' (Burton novel), a 196 ...
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Economics
Economics () is a behavioral science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services. Economics focuses on the behaviour and interactions of Agent (economics), economic agents and how economy, economies work. Microeconomics analyses what is viewed as basic elements within economy, economies, including individual agents and market (economics), markets, their interactions, and the outcomes of interactions. Individual agents may include, for example, households, firms, buyers, and sellers. Macroeconomics analyses economies as systems where production, distribution, consumption, savings, and Expenditure, investment expenditure interact; and the factors of production affecting them, such as: Labour (human activity), labour, Capital (economics), capital, Land (economics), land, and Entrepreneurship, enterprise, inflation, economic growth, and public policies that impact gloss ...
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