|
Lift (data Mining)
In data mining and association rule learning, lift is a measure of the performance of a targeting model (association rule) at predicting or classifying cases as having an enhanced response (with respect to the population as a whole), measured against a random choice targeting model. A targeting model is doing a good job if the response within the target (T) is much better than the baseline (B) average for the population as a whole. Lift is simply the ratio of these values: target response divided by average response. Mathematically, : \operatorname = \frac = \frac For example, suppose a population has an average response rate of 5%, but a certain model (or rule) has identified a segment with a response rate of 20%. Then that segment would have a lift of 4.0 (20%/5%). Applications Typically, the modeller seeks to divide the population into quantiles, and rank the quantiles by lift. Organizations can then consider each quantile, and by weighing the predicted response rate (an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association Rule Learning
Association rule learning is a rule-based machine learning method for discovering interesting relations between variables in large databases. It is intended to identify strong rules discovered in databases using some measures of interestingness.Piatetsky-Shapiro, Gregory (1991), ''Discovery, analysis, and presentation of strong rules'', in Piatetsky-Shapiro, Gregory; and Frawley, William J.; eds., ''Knowledge Discovery in Databases'', AAAI/MIT Press, Cambridge, MA. In any given transaction with a variety of items, association rules are meant to discover the rules that determine how or why certain items are connected. Based on the concept of strong rules, Rakesh Agrawal, Tomasz Imieliński and Arun Swami introduced association rules for discovering regularities between products in large-scale transaction data recorded by point-of-sale (POS) systems in supermarkets. For example, the rule \ \Rightarrow \ found in the sales data of a supermarket would indicate that if a customer buys ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Model (abstract)
A conceptual model is a representation of a system. It consists of concepts used to help people know, understand, or simulate a subject the model represents. In contrast, physical models are physical object such as a toy model that may be assembled and made to work like the object it represents. The term may refer to models that are formed after a conceptualization or generalization process. Conceptual models are often abstractions of things in the real world, whether physical or social. Semantic studies are relevant to various stages of concept formation. Semantics is basically about concepts, the meaning that thinking beings give to various elements of their experience. Overview Models of concepts and models that are conceptual The term ''conceptual model'' is normal. It could mean "a model of concept" or it could mean "a model that is conceptual." A distinction can be made between ''what models are'' and ''what models are made of''. With the exception of iconic model ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quantile
In statistics and probability, quantiles are cut points dividing the range of a probability distribution into continuous intervals with equal probabilities, or dividing the observations in a sample in the same way. There is one fewer quantile than the number of groups created. Common quantiles have special names, such as ''quartiles'' (four groups), ''deciles'' (ten groups), and ''percentiles'' (100 groups). The groups created are termed halves, thirds, quarters, etc., though sometimes the terms for the quantile are used for the groups created, rather than for the cut points. -quantiles are values that partition a finite set of values into subsets of (nearly) equal sizes. There are partitions of the -quantiles, one for each integer satisfying . In some cases the value of a quantile may not be uniquely determined, as can be the case for the median (2-quantile) of a uniform probability distribution on a set of even size. Quantiles can also be applied to continuous distribut ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Receiver Operating Characteristic
A receiver operating characteristic curve, or ROC curve, is a graph of a function, graphical plot that illustrates the diagnostic ability of a binary classifier system as its discrimination threshold is varied. The method was originally developed for operators of military radar receivers starting in 1941, which led to its name. The ROC curve is created by plotting the true positive rate (TPR) against the false positive rate (FPR) at various threshold settings. The true-positive rate is also known as Sensitivity (tests), sensitivity, Precision and recall#Definition (classification context), recall or ''probability of detection''. The false-positive rate is also known as ''probability of false alarm'' and can be calculated as (1 − Specificity (tests), specificity). The ROC can also be thought of as a plot of the Statistical power, power as a function of the Type I Error of the decision rule (when the performance is calculated from just a sample of the population, it can be though ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lorenz Curve
In economics, the Lorenz curve is a graphical representation of the distribution of income or of wealth. It was developed by Max O. Lorenz in 1905 for representing inequality of the wealth distribution. The curve is a graph showing the proportion of overall income or wealth assumed by the bottom ''x''% of the people, although this is not rigorously true for a finite population (see below). It is often used to represent income distribution, where it shows for the bottom ''x''% of households, what percentage (''y''%) of the total income they have. The percentage of households is plotted on the ''x''-axis, the percentage of income on the ''y''-axis. It can also be used to show distribution of assets. In such use, many economists consider it to be a measure of social inequality. The concept is useful in describing inequality among the size of individuals in ecology and in studies of biodiversity, where the cumulative proportion of species is plotted against the cumulative pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association Rule Learning
Association rule learning is a rule-based machine learning method for discovering interesting relations between variables in large databases. It is intended to identify strong rules discovered in databases using some measures of interestingness.Piatetsky-Shapiro, Gregory (1991), ''Discovery, analysis, and presentation of strong rules'', in Piatetsky-Shapiro, Gregory; and Frawley, William J.; eds., ''Knowledge Discovery in Databases'', AAAI/MIT Press, Cambridge, MA. In any given transaction with a variety of items, association rules are meant to discover the rules that determine how or why certain items are connected. Based on the concept of strong rules, Rakesh Agrawal, Tomasz Imieliński and Arun Swami introduced association rules for discovering regularities between products in large-scale transaction data recorded by point-of-sale (POS) systems in supermarkets. For example, the rule \ \Rightarrow \ found in the sales data of a supermarket would indicate that if a customer buys ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Correlation And Dependence
In statistics, correlation or dependence is any statistical relationship, whether causal or not, between two random variables or bivariate data. Although in the broadest sense, "correlation" may indicate any type of association, in statistics it usually refers to the degree to which a pair of variables are ''linearly'' related. Familiar examples of dependent phenomena include the correlation between the height of parents and their offspring, and the correlation between the price of a good and the quantity the consumers are willing to purchase, as it is depicted in the so-called demand curve. Correlations are useful because they can indicate a predictive relationship that can be exploited in practice. For example, an electrical utility may produce less power on a mild day based on the correlation between electricity demand and weather. In this example, there is a causal relationship, because extreme weather causes people to use more electricity for heating or cooling. Howev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Uplift Modelling
Uplift modelling, also known as incremental modelling, true lift modelling, or net modelling is a predictive modelling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual's behaviour. Uplift modelling has applications in customer relationship management for up-sell, cross-sell and retention modelling. It has also been applied to political election and personalised medicine. Unlike the related Differential Prediction concept in psychology, Uplift Modelling assumes an active agent. Introduction Uplift modelling uses a randomised scientific control to not only measure the effectiveness of an action but also to build a predictive model that predicts the incremental response to the action. The response could be a binary variable (for example, a website visit) or a continuous variable (for example, customer revenue). Uplift modelling is a data mining technique that has been applied predominantly in the financial s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
