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Keyword (Internet Search)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic (usually referred to as " organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher within a search engine results page (SERP), with the aim of either ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Traffic
Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic, and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth. Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through search engine optimization. Analysis Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of whi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Uniform Resource Locator
A uniform resource locator (URL), colloquially known as an address on the World Wide Web, Web, is a reference to a web resource, resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier (URI), although many people use the two terms interchangeably. URLs occur most commonly to reference web pages (Hypertext Transfer Protocol, HTTP/HTTPS) but are also used for file transfer (File Transfer Protocol, FTP), email (mailto), database access (Java Database Connectivity, JDBC), and many other applications. Most web browsers display the URL of a web page above the page in an address bar. A typical URL could have the form http://www.example.com/index.html, which indicates a protocol (http), a hostname (www.example.com), and a file name (index.html). History Uniform Resource Locators were defined in in 1994 by Tim Berners-Lee, the inventor of the World Wide Web, and the URI working group of the In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Results Page
A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a Keyword (Internet search), keyword Web search query, query. The results are of two general types: * Organic search results, organic search: retrieved by the search engine's algorithm; * Sponsored Search, sponsored search: advertisements. The results are normally ranked by relevance (information retrieval), relevance to the query. Each result displayed on the ''SERP'' normally includes a title, a link that points to the actual page on the World Wide Web, Web, and a short Meta element#The description attribute, description, known as a snippet, showing where the Meta element#The keywords attribute, keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. A single search query can yi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keyword Density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase. In the late 1990s, the early days of search engines, keyword density was an important factor in page ranking. However, as webmasters discovered how to implement optimum keyword density, search engines began giving priority to other factors beyond the direct control of webmasters. Today, the overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized. The formula to calculate your keyword density on a web page for SEO purposes is (Nkr / Tkn) * 100, where Nkr is how many times you repeated a ''specific keyword,'' and Tkn the ''total words'' in the analyzed text. The result is a keyword density value. When calculating keyword density, ignore html tags and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infoseek
Infoseek (also known as the "big yellow") was an American internet search engine founded in 1994 by Steve Kirsch. Infoseek was originally operated by the Infoseek Corporation, headquartered in Sunnyvale, California. Infoseek was bought by The Walt Disney Company in 1999, and the technology was merged with that of the Disney-acquired Starwave to form the Go.com network. History Infoseek launched in January 1994 as a pay-for-use service. The service was dropped in August 1994 and Infoseek was relaunched as Infoseek search in February 1995. In 1995, Infoseek struck a deal with Netscape to become the default search engine on Netscape Navigator. On June 11, 1996, Infoseek's initial public offering started trading on Nasdaq (under the name SEEK) at $12 per share. By September 1997, Infoseek had 7.3 million visitors per month. It was the 7th most visited website that year (5th in 1996) and 10th in 1998. Infoseek acquired the WebChat Broadcasting System in April 1998. In 1998, D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Altavista
AltaVista was a web search engine established in 1995. It became one of the most-used early search engines, but lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand, but based all AltaVista searches on its own search engine. On July 8, 2013, the service was shut down by Yahoo!, and since then the domain has redirected to Yahoo!'s own search site. Etymology The word "AltaVista" is formed from the words for "high view" or "upper view" in Spanish (alta + vista); thus, it colloquially translates to "overview". Origins AltaVista was created by researchers at Digital Equipment Corporation's Network Systems Laboratory and Western Research Laboratory who were trying to provide services to make finding files on the public network easier. Paul Flaherty came up with the original idea, along with Louis Monier and Michael Burrows, who wrote the Web crawler and indexer, respectively. The name "AltaVista" was chosen in relation to the surroundings of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spamdexing
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating related or unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many SEO methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTML
Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It defines the content and structure of web content. It is often assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript, a programming language. Web browsers receive HTML documents from a web server or from local storage and browser engine, render the documents into multimedia web pages. HTML describes the structure of a web page Semantic Web, semantically and originally included cues for its appearance. HTML elements are the building blocks of HTML pages. With HTML constructs, HTML element#Images and objects, images and other objects such as Fieldset, interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, Hyperlink, links, quotes, and other items. HTML elements are delineated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aliweb
ALIWEB (Archie-Like Indexing for the Web) is the first Web search engine. First announced in November 1993 by developer Martijn Koster while working at Nexor, and presented in May 1994 at the First International Conference on the World Wide Web at CERN in Geneva, ALIWEB preceded WebCrawler by several months. ALIWEB allows users to submit the locations of index files on their sites which enables the search engine to include webpages and add user-written page descriptions and keywords. This empowers webmasters to define the terms that would lead users to their pages, and also avoided setting bots (''e.g.'' the Wanderer, JumpStation) which used up bandwidth. Martijn Koster, who was also instrumental in the creation of the Robots Exclusion Standard, detailed the background and objectives of ALIWEB with an overview of its functions and framework in the paper he presented at CERN. Koster left Nexor and in the following years development ceased until a new company took over the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Meta Tag
Meta most commonly refers to: * Meta (prefix), a common affix and word in English ( in Greek) * Meta Platforms, an American multinational technology conglomerate (formerly ''Facebook, Inc.'') Meta or META may also refer to: Businesses * Meta (academic company), performing analysis of scientific literature (2009–2022) * Meta (augmented reality company), a maker of digital eyewear (2013–2019) * Meta Linhas Aéreas, a Brazilian airline (1991–2011; formerly ''META'') * MetaBank, an American bank (founded 1954; now ''Pathward'') Computing * Meta element (<meta … >), an (X)HTML element providing a webpage's structured metadata * Metadata, data about data * META II, a compiler-writing language * Meta key, a modifier key on 1970s/80s workstation keyboards * FF Meta, a typeface * Metasequoia (software), a 3D computer graphics package * Metaverse, proposed networks of 3D virtual worlds for social connection * Imagination META, a microprocessor * Meta-Wiki, a Wikimedia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Watch
Search Engine Watch (SEW) provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to Mecklermedia (now WebMediaBrands). In 2005, the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006, Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month. In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot. Google's Matt Cutts has called Search Engine Watch "a must read." Yahoo's Tim Mayer has said that it is the "most authoritative source on search." See also * List of search engines Search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market website ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Danny Sullivan (technologist)
Danny Sullivan is an American technologist, journalist, and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched ''Search Engine Strategies'', one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded ''Search Engine Land'', another search marketing publication. In 2017, he joined Google as an adviser at the search division of the company. He has been credited with popularizing the term "search engine marketing" and has been described as the father of the search engine marketing industry. Biography Sullivan was born in 1965 and raised in California. He graduated from the University of California, Irvine, and was a reporter for the ''Los Angeles Times'' and the ''Orange County Register''. He helped found Maximized Online with programmer Ken Spreitzer. Later he married Lorna Harris, and lived for several years in Chitterne, a small vi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
