Hustle (professional Wrestling)
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Hustle (professional Wrestling)
was a Japanese professional wrestling promotion managed by Nobuhiko Takada. Hustle can be described as an industry experiment to market the sports entertainment style of professional wrestling in Japan. History Booked primarily by Nobuhiko Takada and Yuji Shimada, the promotion’s basic premise pits the babyface, or good guy, Hustle faction whose goal is to “defend the industry”, against Generalissimo Takada’s heel, or bad guy, Monster Faction, whose mission is to destroy the sport. Unlike the traditional puroresu, the company emphasizes melodrama and caricatures over realism and athleticism. The group once maintained a close affiliation with mixed martial arts promoters PRIDE Fighting Championships when both were owned by Dream Stage Entertainment, or DSE. Fans in the U.S. considered HUSTLE to be an answer to Takada's original wrestling style, the serious shoot style, having lost its popularity in Japan as a result of the UWFi vs. New Japan Pro-Wrestling feud and ...
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Sports Entertainment
Sports entertainment is a type of spectacle which presents an ostensibly competitive event using a high level of theatrical flourish and extravagant presentation, with the purpose of entertaining an audience. Unlike typical sports and games, which are conducted for competition, sportsmanship, physical exercise or personal recreation, the primary product of sports entertainment is performance for an audience's benefit. Commonly, but not in all cases, the outcomes are predetermined; as this is an open secret, it is not considered to be match fixing. History The term "sports entertainment" was coined by the World Wrestling Federation (WWF, now WWE) chairman Vince McMahon during the 1980s as a marketing term to describe the industry of professional wrestling, primarily to potential advertisers, although precursors date back to February 1935, when ''Toronto Star'' sports editor Lou Marsh described professional wrestling as "sportive entertainment". In 1989, the WWF used the phrase ...
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