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Graphic Artist
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed, or electronic media, such as brochures and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable. Qualifications Designers should be able to solve visual communication problems or challenges. In doing so, the designer must identify the communications issue, gather and analyze information related to the issue, and generate potential approaches aimed at solving the problem. Iterative prototyping and user testing can be used to determine the success or failure of a visual solution. Approaches to a communications problem are developed in the context of an audience and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shamir Brothers
Gabriel Shamir (1909-1992) and Maxim Shamir (1910-1990) were Israeli graphic designers. They designed Israel's official state emblems, medals, stamps and currency notes. Biography Guttel (Gabriel) and Maxim Sheftelowitz (later Shamir) were born in Liepāja (Libau), Latvia. Both brothers studied graphics and design at the Kunstgewerbeschule in Berlin-Charlottenburg, Germany — Gabriel in 1926-30 and Maxim in 1928-33. Design career Between 1930-1931 Gabriel worked for the Lintas advertising agency in Berlin and between 1931-1933 for Gumaelius in Stockholm. In 1934, they opened a graphic-design studio in Riga, Latvia, but the following year they immigrated to Palestine. The brothers arrived during the Fifth Aliyah. They established the Shamir Brothers Studio on Rothschild Boulevard in Tel Aviv and began to design posters. In 1935, the Shamirs co-founded the Society of Hebrew Graphic Artists in Eretz Israel. Because there were few Hebrew typefaces at the time, the Shamirs impr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graphic Design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. The design work can be based on a customer's demand, a demand that ends up being established linguistically, either orally or in writ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CMYK Color Model
The CMYK color model (also known as process color, or four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. The abbreviation ''CMYK'' refers to the four ink plates used: cyan, magenta, yellow, and key (black). The CMYK model works by partially or entirely masking colors on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such a model is called ''subtractive'' because inks "subtract" the colors red, green and blue from white light. White light minus red leaves cyan, white light minus green leaves magenta, and white light minus blue leaves yellow. In additive color models, such as RGB, white is the "additive" combination of all primary colored lights, black is the absence of light. In the CMYK model, it is the opposite: white is the natural color of the paper or other background, black results from a full combination of co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Norm (sociology)
Social norms are shared standards of acceptable behavior by groups. Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explain human behaviour. Institutions are composed of multiple norms. Norms are shared social beliefs about behavior; thus, they are distinct from "ideas", " attitudes", and " values", which can be held privately, and which do not necessarily concern behavior. Norms are contingent on context, social group, and historical circumstances. Scholars distinguish between regulative norms (which constrain behavior), constitutive norms (which shape interests), and prescriptive norms (which prescribe what actors ''ought'' to do). The effects of norms can be determined by a logic of appropriateness and logic of cons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Testing
Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. It is more concerned with the design intuitiveness of the product and tested with users who have no prior exposure to it. Such testing is paramount to the success of an end product as a fully functioning application that creates confusion amongst its users will not last for long. This is in contrast with usability inspection methods where experts use different methods to evaluate a user interface without involving users. Usability testing focuses on measuring a human-made product's capacity to meet its intended purposes. Examples of products that commonly benefit from usability testing are food, consumer products, websites or web applications, computer interfaces, documents, and devices. Usability testing measures the usability, or ease of use, o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prototype
A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and software programming. A prototype is generally used to evaluate a new design to enhance precision by system analysts and users. Prototyping serves to provide specifications for a real, working system rather than a theoretical one. In some design workflow models, creating a prototype (a process sometimes called materialization) is the step between the formalization and the evaluation of an idea. A prototype can also mean a typical example of something such as in the use of the derivation 'prototypical'. This is a useful term in identifying objects, behaviours and concepts which are considered the accepted norm and is analogous with terms such as stereotypes and archetypes. The word ''prototype'' derives from the Greek , "primitive form", neutral of , "original, primitive", from πρῶτ� ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AIGA
The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The organization's aim is to be the standard bearer for professional ethics and practices for the design profession. There are currently over 25,000 members and 72 chapters, and more than 200 student groups around the United States. In 2005, AIGA changed its name to “AIGA, the professional association for design,” dropping the "American Institute of Graphic Arts" to welcome all design disciplines. AIGA aims to further design disciplines as professions, as well as cultural assets. As a whole, AIGA offers opportunities in exchange for creative new ideas, scholarly research, critical analysis, and education advancement. History In 1911, Frederic Goudy, Alfred Stieglitz, and W. A. Dwiggins came together to discuss the creation of an o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typesetting
Typesetting is the composition of text by means of arranging physical ''type'' (or ''sort'') in mechanical systems or '' glyphs'' in digital systems representing '' characters'' (letters and other symbols).Dictionary.com Unabridged. Random House, Inc. 23 December 2009Dictionary.reference.com/ref> Stored types are retrieved and ordered according to a language's orthography for visual display. Typesetting requires one or more fonts (which are widely but erroneously confused with and substituted for typefaces). One significant effect of typesetting was that authorship of works could be spotted more easily, making it difficult for copiers who have not gained permission. Pre-digital era Manual typesetting During much of the letterpress era, movable type was composed by hand for each page by workers called compositors. A tray with many dividers, called a case, contained cast metal '' sorts'', each with a single letter or symbol, but backwards (so they would print correctly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brochure
A brochure is originally an informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits. A brochure is a corporate marketing instrument used to promote a product or service offering. It is a tool that is used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects, there are different types of brochures, namely – Gate Fold Brochure, Fold Brochure, Trifold Brochure, and Z-Fold Brochure. Brochures are distributed in many different ways: as newspaper inserts, handed out personally, by m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Media
Electronic media are media that use electronics or electromechanical means for the audience to access the content. This is in contrast to static media (mainly print media), which today are most often created digitally, but do not require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains data. Computers can read—but not write or erase—CD-ROMs. Some CDs, called enhanced CDs, hold both com ... and online and offline, online content. Most new media are in the form of digital media. However, electronic media may be in either analogue electronics data or digital electronics, digital electronic digital data, data format. Although the term is usually associated w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Print Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such medi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
