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Grape-Nuts
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder. Marketing Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and as a "food for brain and nerve centres." Its lightweight and compact nature, nutritional value, and resistance to spoilage made it a popular food for exploration and expedition groups in the 1920s and 1930s. In World War II, Grape-Nuts was a component of the lightweight jungle ration used by some U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguou ...
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Grapenuts Ad 1931
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder. Marketing Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and as a "food for brain and nerve centres." Its lightweight and compact nature, nutritional value, and resistance to spoilage made it a popular food for exploration and expedition groups in the 1920s and 1930s. In World War II, Grape-Nuts was a component of the lightweight jungle ration used by some U.S. and Allied Forces in wartime operations before 1944. A 1939 ad campaign by cartoonist Walter Hoban continued his ''Jerry on the Job'' comic strip in ''Woman's Day'' magazine and daily newspaper comics pages. General Foods also marketed Grape-Nuts ...
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Post Consumer Brands
Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals; also known simply as Post) is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes, Honey Bunches of Oats, Golden Crisp, Grape-Nuts, Honeycomb, Pebbles, and Waffle Crisp, among others. The company also produces several pet food brands, including Rachael Ray Nutrish, Kibbles 'n Bits, and 9Lives, and markets Peter Pan Peanut Butter. History C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients' diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum ...
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Walter Hoban
Walter C. Hoban (1890 - November 22, 1939) was an American cartoonist best known for his comic strip ''Jerry on the Job''. Born in Philadelphia, Hoban came from a newspaper family. His brother Edwin was with ''The Philadelphia Inquirer'', and his father was the city editor and a political and editorial writer with the '' Philadelphia Public Ledger''. The young Hoban attended parochial schools and Saint Joseph's College, but he dropped out in 1907 to take a job at Philadelphia's ''North American'' newspaper, as he recalled, "There I made borders for pictures of the 'murdered man' et al. I drew the borders and the ads so carefully that they made me sporting cartoonist, and I was allowed to see the ball games free. This lasted until late in 1913 when the call of N.Y listened good. Then I joined the Hearst's collection of trained pencil pushers—and have been gaining weight every since." ''Jerry on the Job'' In 1913, invited to New York by Arthur Brisbane, he became a sports ...
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Breakfast Cereal
Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals like oat Oatmeal, meal, maize grits, and wheat Farina (food), farina have the longest history as traditional breakfast foods, branded and ''ready-to-eat cold cereals'' (many produced via the process of Food extrusion, extrusion) appeared around the late 19th century. These processed, precooked, packaged cereals are most often served in a quick and simple preparation with dairy products, traditionally cow's milk. These modern cereals can also be paired with yogurt, yoghurt or Plant milk, plant-based milks, or eaten plain. Fruit or Nut (fruit), nuts are sometimes added, and may enhance the nutritional benefits. Some companies promote their products for the health benefits that come from eating oat-based and high-Dietary fiber, fiber cereals. I ...
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Euell Gibbons
Euell Theophilus Gibbons (September 8, 1911 – December 29, 1975) was an outdoorsman and early health food advocate, promoting eating wild foods during the 1960s. Early career Gibbons was born in Clarksville, Texas, on September 8, 1911, and spent much of his youth in the hilly terrain of northwestern New Mexico. His father drifted from job to job, usually taking his wife and four children with him.McPhee, John. "A Forager." In ''A Roomful of Hovings and Other Profiles''. Farrar, Straus and Giroux, 1968, pp. 65-118. Originally published in ''The New Yorker'', April 6, 1968, pp. 45-104. Informative profile of Gibbons recounts the two men's week-long November camping trip, made without aid of fishing rod or shotgun, subsisting on foodstuffs gathered along their route in central Pennsylvania. During one difficult interval of homesteading, Gibbons began foraging for local plants and berries to supplement the family diet. After leaving home at 15, he drifted throughout the So ...
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Jerry On The Job
''Jerry on the Job'' is a comic strip created by cartoonist Walter Hoban, set for much of its run in a railroad station. Syndicated by William Randolph Hearst's International Feature Service, it originally ran from 1913 to 1931. The strip had a brief revival by Bob Naylor from 1946 to 1949. Origins When Hoban was given only a weekend to devise a comic strip, he created ''Jerry on the Job'', about pint-size Jerry Flannigan, initially employed as an office boy and then in a variety of other jobs. The strip was launched on December 29, 1913. Comics historian Don Markstein described Hoban's character and work situations: :Jerry was about the size of a five-year-old who was small for his age, and proportioned like an infant (larger head as compared with the rest of his body) only more so—Jerry was only two heads tall; i.e., the remainder of him, all put together, was about as big as his head... After a year or two, he began moving from job to job. He was a retail clerk, a messe ...
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Woman's Day
''Woman's Day'' is an American women's magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness, and fashion. The print edition is one of the Seven Sisters (magazines), Seven Sisters magazines. The magazine was first published in 1931 by The Great Atlantic & Pacific Tea Company; the current publisher is Hearst Corporation. History A&P began publishing the U.S. edition as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores. Following the 1936 opening of A&P's first modern supermarket (in Braddock, Allegheny County, Pennsylvania, Braddock, Pennsylvania), A&P expanded ''Woman's Day'' in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy (¢ today), the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health, plu ...
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John Harvey Kellogg
John Harvey Kellogg (February 26, 1852 – December 14, 1943) was an American businessman, Invention, inventor, physician, and advocate of the Progressive Era, Progressive Movement. He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan, founded by members of the Seventh-day Adventist Church. It combined aspects of a European spa, a hydrotherapy institution, a hospital and high-class hotel. Kellogg treated the rich and famous, as well as the poor who could not afford other hospitals. According to ''Encyclopædia Britannica'', his "development of dry breakfast cereals was largely responsible for the creation of the Corn flakes, flaked-cereal industry, with the founding and the culmination of the global conglomeration brand of Kellogg's, Kellogg's (now Kellanova)." An early proponent of the germ theory of disease, Kellogg was well ahead of his time in relating Gut flora, intestinal flora and the presence of bacteria in the intestines to health and disease. The ...
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Breakfast Cereal
Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals like oat Oatmeal, meal, maize grits, and wheat Farina (food), farina have the longest history as traditional breakfast foods, branded and ''ready-to-eat cold cereals'' (many produced via the process of Food extrusion, extrusion) appeared around the late 19th century. These processed, precooked, packaged cereals are most often served in a quick and simple preparation with dairy products, traditionally cow's milk. These modern cereals can also be paired with yogurt, yoghurt or Plant milk, plant-based milks, or eaten plain. Fruit or Nut (fruit), nuts are sometimes added, and may enhance the nutritional benefits. Some companies promote their products for the health benefits that come from eating oat-based and high-Dietary fiber, fiber cereals. I ...
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General Foods
General Foods Corporation was a company whose direct predecessor was established in the United States by C. W. Post, Charles William (C. W.) Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Merriweather Post after she inherited the established cereal business from her father, C. W. Post. In November 1985, General Foods was acquired by Philip Morris Companies (now Altria) for $5.6 billion, the largest non-oil acquisition at the time. In December 1988, Philip Morris acquired Kraft Foods Inc., and, in 1990, combined the two food companies as Kraft General Foods. The "General Foods" name was dropped in 1995 with the corporate name being reverted to Kraft Foods; a line of caffeinated hot beverage mixes continued to carry the Maxwell House International, General Foods International name until 2010. History Background General Foods background can be traced to the Post Cereal Com ...
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Jungle Ration
The Jungle Ration (or "J-Ration") was a dry, lightweight United States military ration developed by the U.S. Army during World War II for soldiers on extended missions in tropical regions. Origins, development, and use Prior to World War II, during field exercises in Panama and other jungle regions, it was determined that standard heavy canned or 'wet' rations were unsuited to soldiers on foot carrying out extended missions in jungle or tropical environments with an abundance of water sources. Testing in Panama by units of the U.S. Army showed that a dry ration that could be easily decanted into waterproof bags for individual use would best suit jungle infantrymen carrying their own supplies while on foot, to be rehydrated as necessary from local water sources. The Jungle ration was originally based on foods carried by American civilians, such as geologists and engineers, prior to World War II. Kearny, Cresson H. (Maj), ''Jungle Snafus...And Remedies'', Oregon Institute (1996), ...
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