Caballero
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Caballero
Caballero (plural: Caballeros), the Spanish word for ''horseman'', ''knight'' or ''gentleman''. It can also refer to a indigenous or Hispano vaquero cowboy in New Mexico and the Southwestern United States. Other things the term can refer to: People * Caballero (surname), people with the surname ''Caballero'' * Caballero Apache chief; see Nana (chief) Arts, entertainment, and media Fictional entities * El Caballero, a Seattle-based superhero associated with the Rain City Superhero Movement * Guy Caballero, a character on the television series ''SCTV'' Music * ''Caballero'', a 1981 album by the German disco group Arabesque * Don Caballero, an instrumental rock group from Pittsburgh, Pennsylvania Printed works * ''Cabellero'' (magazine), published in Mexico * '' Caballero: A Historical Novel'', an American novel by Jovita González and Eve Raleigh Brands and companies * Caballero (cigarette), a Dutch brand * Caballero Home Video Caballero Home Video is an American independen ...
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Caballero (cigarette)
Caballero is a Dutch brand of unfiltered cigarettes owned and manufactured by British American Tobacco (BAT). ''Caballero'' is the Spanish word for knight. History Caballero was founded shortly after World War II. In 1945, the Dutch advertising agency Prad (portmanteau for ''"progressive"'' and ''"advertising"'') was formed, and created the slogan ''"Caballero, anders dan andere."'' (''"Caballero, different than the others."'' in English). Dutchmen, mainly from the artistic parts of society, promoted the product (Ramses Shaffy and Henk van Ulsen, who later claimed he never smoked, were a few examples). A song was also created by the Dutch amusement band Leedy Trio, called ''"Ay-ay-ay! -die Caballero"''. The cigarettes had a market share of 4% in the 1950s due to the lack of popularity in comparison to the more popular brands Roxy and Lexington at the time, the appearance of the pack (which was associated with people who were "second-class citizens") and because the cigarettes (w ...
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