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Fictional Brands
A fictional brand is a non-existing brand used in artistic or entertainment productions, such as paintings, books, comics, movies, TV serials, and music. The fictional brand may be designed to imitate, satirize or differentiate itself from a real corporate brand.Robin Andersen, Jonathan Gray, ''Battleground: The Media'' (2008), p. 386. Such a device may be required where real corporations are unwilling to license their brand names for use in the fictional work, particularly where the work holds the product in a negative light. More recently, fictional brands have been used for commercial purposes through the process of reverse product placement. Consumer attachment to those brands in the fictional world may be leveraged through “defictionalisation” or “productisation” in the real world. It has been suggested that the fictional brands represent brand potential rather than brand reality; they are in effect, “protobrands” that can be leveraged and transformed into regist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fictional Universe
A fictional universe, or fictional world, is a self-consistent setting with events, and often other elements, that differ from the real world. It may also be called an imagined, constructed, or fictional realm (or world). Fictional universes may appear in novels, comics, films, television shows, video games, and other creative works. The subject is most commonly addressed in reference to fictional universes that differ markedly from the real world, such as those that introduce entire fictional cities, countries, or even planets, or those that contradict commonly known facts about the world and its history, or those that feature fantasy or science fiction concepts such as magic or faster than light travel—and especially those in which the deliberate development of the setting is a substantial focus of the work. When a large franchise of related works has two or more somewhat different fictional universes that are each internally consistent but not consistent with each oth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fictional Brands
A fictional brand is a non-existing brand used in artistic or entertainment productions, such as paintings, books, comics, movies, TV serials, and music. The fictional brand may be designed to imitate, satirize or differentiate itself from a real corporate brand.Robin Andersen, Jonathan Gray, ''Battleground: The Media'' (2008), p. 386. Such a device may be required where real corporations are unwilling to license their brand names for use in the fictional work, particularly where the work holds the product in a negative light. More recently, fictional brands have been used for commercial purposes through the process of reverse product placement. Consumer attachment to those brands in the fictional world may be leveraged through “defictionalisation” or “productisation” in the real world. It has been suggested that the fictional brands represent brand potential rather than brand reality; they are in effect, “protobrands” that can be leveraged and transformed into regist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Saturday Night Live Commercial Parodies
On the American late-night live television sketch comedy and variety show ''Saturday Night Live'' (''SNL''), a commercial advertisement parody is commonly shown after the host's opening monologue. Many of the parodies were produced by James Signorelli. The industries, products, and ad formats targeted by the parodies have been wide-ranging, including fast food, beer, feminine hygiene products, toys, clothes, medications (both prescription and over-the-counter), financial institutions, automobiles, electronics, appliances, public-service announcements, infomercials, and movie & TV shows (including ''SNL'' itself). Many of ''SNL''s ad parodies have been featured in prime-time clip shows over the years, including an April 1991 special hosted by Kevin Nealon and Victoria Jackson, as well as an early 1999 follow-up hosted by Will Ferrell that features his attempts to audition for a feminine hygiene commercial. In late 2005 and in March 2009, the special was modernized, featuring ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks. The first legislative act concerning trademarks was passed in 1266 under the reign of Henry III of England, requiring all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in the late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857. The Trade Marks Act 1938 of the United Kingdom changed the system, permitting registration based on "intent-to-use", creating an examination based proce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Fictional Vehicles
The following is a list of fictional vehicles. List of lists * List of fictional aircraft * List of fictional cars * List of fictional ships * List of fictional spacecraft Buses Buses often appear as settings, or sometimes even characters, in works of fiction. This is a list of named buses which were important story elements in notable works of fiction, including books, films and television series. * The Battle Bus, from Fortnite * Bus 25/25, from the 1994 film ''Speed'' * the magic school bus from the animated tv show the magic school bus. * Catbus, a sentient bus from the 1988 film ''My Neighbor Totoro'' * "Cyclops", a nucelar-powered bus from the 1976 film '' The Big Bus'' * "Bertie the Bus" and "Bulgy the Double-Decker Bus", from The Railway Series and ''Thomas & Friends''. * "Doris", the fictional band's tour bus in the 2000 film ''Almost Famous''. * The Knight Bus, which appears in several of the ''Harry Potter'' books and films * The Magic School Bus * "Priscilla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Fictional Beverages
Many works of fiction have incorporated into their world the existence of beverages or drinksliquids made for popular consumptionwhich may create a sense of the world in which the story takes place, and in some cases may serve to advance the plot of the story. These products may be fictional brands which serve as a stand in for brand names, and in that capacity may be a vessel for mockery of the marketing culture associated with brand name products (e.g., Duff Beer from ''The Simpsons''; Buzz Beer from ''The Drew Carey Show''). In science fiction, beverages from alien races may enhance the sense of a futuristic society (e.g. Romulan Ale in ''Star Trek'').Robin Andersen, Jonathan Gray, ''Battleground: The Media'' (2008), p. 386. While there are many fictional liquids that can be consumed, fictional liquid medicines and magical potions (such as the liquid that causes Alice to shrink in ''Alice in Wonderland'') may not be widely available for common consumption, or may simply not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Theatrical Property
A prop, formally known as (theatrical) property, is an object used on stage or screen by actors during a performance or screen production. In practical terms, a prop is considered to be anything movable or portable on a stage or a set, distinct from the actors, scenery, costumes, and electrical equipment. Term The earliest known use of the term "properties" in English to refer to stage accessories is in the 1425 CE morality play, ''The Castle of Perseverance''. The ''Oxford English Dictionary'' finds the first usage of "props" in 1841, while the singular form of "prop" appeared in 1911. During the Renaissance in Europe, small acting troupes functioned as cooperatives, pooling resources and dividing any income. Many performers provided their own costumes, but other items such as stage weapons or furniture may have been acquired specially and considered "company property".Eric Partridge ''Origins: A Short Etymological Dictionary of Modern English: Second Edition''. Random Hous ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marlboro
Marlboro (, ) is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Marlboro cigarette manufacturing plant is located in Richmond, Virginia. As of 2017, Marlboro had 40% market share in the US. History In 1846, British tobacconist Phillip Morris opened a shop on Bond Street, London, United Kingdom, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London, from which the name was taken. Philip Morris opened a New York subsidiary in 1902 to sell many of its cigarette brands. The mark ''"Marlboro"'' was registered in the US in 1908 although no cigarette was marketed under this name until 1923. In 1924, the brand was launched. They were first marketed as "A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Morley (cigarette)
Marlboro (, ) is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Marlboro cigarette manufacturing plant is located in Richmond, Virginia. As of 2017, Marlboro had 40% market share in the US. History In 1846, British tobacconist Phillip Morris opened a shop on Bond Street, London, United Kingdom, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London, from which the name was taken. Philip Morris opened a New York subsidiary in 1902 to sell many of its cigarette brands. The mark ''"Marlboro"'' was registered in the US in 1908 although no cigarette was marketed under this name until 1923. In 1924, the brand was launched. They were first marketed as "A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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