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Fear Appeal
Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick up a stranger, pick up Prestone anti-freeze." This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand might do. A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. It presents a risk, presents the vulnerability to the risk, and then may, or may not suggest a form of protective action. It is assumed that through a fear appeal the perception of threatening stimuli creates fear arou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychology
Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feelings, and motivation, motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the Natural science, natural and social sciences. Biological psychologists seek an understanding of the Emergence, emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as Behavioural sciences, behavioral or Cognitive science, cognitive scientists. Some psychologists attempt to understand the role of mental functions in i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Moral Panic
A moral panic is a widespread feeling of fear that some evil person or thing threatens the values, interests, or well-being of a community or society. It is "the process of arousing social concern over an issue", usually perpetuated by moral entrepreneurs and mass media coverage, and exacerbated by politicians and lawmakers. Moral panic can give rise to new laws aimed at controlling the community. Stanley Cohen, who developed the term, states that moral panic happens when "a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests". While the issues identified may be real, the claims "exaggerate the seriousness, extent, typicality and/or inevitability of harm". Moral panics are now studied in sociology and criminology, media studies, and cultural studies. It is often academically considered irrational (see Cohen's model of moral panic, below). Examples of moral panic include the belief in widespread abduction of c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fear Mongering
Fearmongering, or scaremongering, is the act of exploiting feelings of fear by using exaggerated rumors of impending danger, usually for personal gain. Theory According to evolutionary anthropology and evolutionary biology, humans have a strong impulse to pay attention to danger because awareness of dangers has been important for survival throughout their evolutionary history. The effect is amplified by cultural evolution when the news media cater to people's appetite for news about dangers. The attention of citizens is a fiercely contested resource that news media, political campaigners, social reformers, advertisers, civil society organizations, missionaries, and cultural event makers compete over, according to attention economy. Social agents of all kinds are often using fearmongering as a tactic in the competition for attention, as illustrated by the examples below. Fearmongering can have strong psychological effects, which may be intended or unintended. One hypoth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture Of Fear
Culture of fear (or climate of fear) is the concept which describes the pervasive feeling of fear in a given group, often due to actions taken by leaders. The term was popularized by Frank Furedi and has been more recently popularized by the American sociologist Barry Glassner. In politics Nazi German politician Hermann Göring explained how people can be made fearful and to support a war they would otherwise oppose: In her book ''State and Opposition in Military Brazil'', Maria Helena Moreira Alves found a "culture of fear" was implemented as part of political repression since 1964. She used the term to describe methods implemented by the national security apparatus of Brazil in its effort to equate political participation with risk of arrest and torture. Cassação (English: cassation) is one such mechanism used to punish members of the military by legally declaring them dead. This enhanced the potential for political control through intensifying the culture of fear a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Appeal To Emotion
Appeal to emotion or ''argumentum ad passiones'' (meaning the same in Latin) is an informal fallacy characterized by the psychological manipulation, manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. This kind of appeal to emotion is irrelevant to or distracting from the facts of the argument (a so-called "red herring") and encompasses several logical fallacies, including appeal to consequences, appeal to fear, appeal to flattery, appeal to pity, appeal to ridicule, appeal to spite, and wishful thinking. Appeal to emotion is an application of social psychology. It is only fallacious when the emotions that are elicited are irrelevant to evaluating the truth of the conclusion and serve to distract from rational consideration of relevant premises or information. For instance, if a student says "If I get a failing grade for this paper I will lose my scholarship. It's not plagiarized." the emotions elicited by the first st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Appeal To Fear
An appeal to fear (also called ''argumentum ad metum'' or ''argumentum in terrorem'') is a fallacy in which a person attempts to create support for an idea by attempting to increase fear towards an alternative. An appeal to fear is related to the broader strategy of fear appeal and is a common tactic in marketing, politics, and media (communication). Logic This fallacy has the following argument form: :Either P or Q is true. :Q is frightening. :Therefore, P is true. The argument is invalid. The appeal to emotion is used in exploiting existing fears to create support for the speaker's proposal, namely P. Also, often the false dilemma fallacy is involved, suggesting Q is the proposed idea's sole alternative. Fear, uncertainty and doubt Fear, uncertainty and doubt (FUD) is the appeal to fear in sales or marketing; in which a company disseminates negative (and vague) information on a competitor's product. The term originated to describe misinformation tactics in the computer hardw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Stigma
Stigma, originally referring to the visible marking of people considered inferior, has evolved to mean a negative perception or sense of disapproval that a society places on a group or individual based on certain characteristics such as their socioeconomic status, gender, race, religion, appearance, upbringing, origin, or health status. Social stigma can take different forms and depends on the specific time and place in which it arises. Once a person is stigmatized, they are often associated with stereotypes that lead to discrimination, marginalization, and psychological problems. This process of stigmatization not only affects the social status and behavior of stigmatized persons, but also shapes their own self-perception, which can lead to psychological problems such as depression and low self-esteem. Stigmatized people are often aware that they are perceived and treated differently, which can start at an early age. Research shows that children are aware of cultural stereotyp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Autonomy
In developmental psychology and moral, political, and bioethical philosophy, autonomy is the capacity to make an informed, uncoerced decision. Autonomous organizations or institutions are independent or self-governing. Autonomy can also be defined from a human resources perspective, where it denotes a (relatively high) level of discretion granted to an employee in his or her work. In such cases, autonomy is known to generally increase job satisfaction. Self-actualized individuals are thought to operate autonomously of external expectations. In a medical context, respect for a patient's personal autonomy is considered one of many fundamental ethical principles in medicine. Sociology In the sociology of knowledge, a controversy over the boundaries of autonomy inhibited analysis of any concept beyond relative autonomy, until a typology of autonomy was created and developed within science and technology studies. According to it, the institution of science's existing autonom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seatbelt
A seat belt, also known as a safety belt or spelled seatbelt, is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt reduces the likelihood of death or serious injury in a traffic collision by reducing the force of secondary impacts with interior strike hazards, by keeping occupants positioned correctly for maximum effectiveness of the airbag (if equipped), and by preventing occupants being ejected from the vehicle in a crash or if the vehicle rolls over. When in motion, the driver and passengers are traveling at the same speed as the vehicle. If the vehicle suddenly halts or crashes, the occupants continue at the same speed the vehicle was going before it stopped. A seat belt applies an opposing force to the driver and passengers to prevent them from falling out or making contact with the interior of the car (especially preventing contact with, or going ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
This Is Your Brain On Drugs
''This Is Your Brain on Drugs'' was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign. 1987 version The 30-second version of the first PSA, from 1987, shows a man (played by John Roselius) in a kitchen who asks if there is anyone out there who still does not understand the dangers of drug abuse. He holds up an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is drugs." He then cracks open the egg, fries the contents, and says, "This is your brain on drugs." Finally, he looks up at the camera and asks, "Any questions?" In contrast, the 10-second and 15-second versions simply show a close-up of an egg dropping into a frying pan. This is accompanied by a voice-over saying in the 15-second version: "Okay, last time. This is drugs. This is your brain on drugs. Any questions?" The 10-second version ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scared Straight!
''Scared Straight!'' is a 1978 American documentary directed by Arnold Shapiro. Narrated by actor Peter Falk – known for playing a police detective on the TV drama ''Columbo'' – the subject of the documentary is a group of juvenile delinquents and their three-hour session with actual convicts. Filmed at Rahway State Prison, a group of inmates known as the "lifers" berate, scream at, and terrify the young offenders in an attempt to "scare them straight", so that those teenagers will avoid prison life. The documentary aired on television in the late 1970s, uncensored; it marked the first time that the words "fuck" and "shit" were broadcast on many networks. Some broadcasters (an example being CFQC, a CTV Network affiliate in Canada) added locally produced segments in which experts discussed both the content of the documentary and the rationale behind airing it uncensored. The documentary received several awards, including the Academy Award for Best Documentary Feature. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
