Emphasis (typography)
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Emphasis (typography)
In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. It is the equivalent of prosody stress in speech. Methods and use The most common methods in Western typography fall under the general technique of emphasis through a change or modification of font: ''italics'', boldface and . Other methods include the alteration of LETTER CASE and as well as and *additional graphic marks*. Font styles and variants The human eye is very receptive to differences in "brightness within a text body." Therefore, one can differentiate between types of emphasis according to whether the emphasis changes the " blackness" of text, sometimes referred to as typographic color. A means of emphasis that does not have much effect on blackness is the use of ''italics'', where the text is written in a script style, or ''oblique'', where the vertical orientation of each letter of the text is slanted to the left o ...
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Fraktur
Fraktur () is a calligraphic hand of the Latin alphabet and any of several blackletter typefaces derived from this hand. The blackletter lines are broken up; that is, their forms contain many angles when compared to the curves of the Antiqua (common) typefaces modeled after antique Roman square capitals and Carolingian minuscule. From this, Fraktur is sometimes contrasted with the "Latin alphabet" in northern European texts, which is sometimes called the "German alphabet", simply being a typeface of the Latin alphabet. Similarly, the term "Fraktur" or "Gothic" is sometimes applied to ''all'' of the blackletter typefaces (known in German as , "Broken Script"). The word derives from Latin ("a break"), built from , passive participle of ("to break"), the same root as the English word "fracture". Characteristics Besides the 26 letters of the ISO basic Latin alphabet, Fraktur includes the ( ), vowels with umlauts, and the (''long s''). Some Fraktur typefaces also include a ...
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Capitalisation
Capitalization (American English) or capitalisation (British English) is writing a word with its first letter as a capital letter (uppercase letter) and the remaining letters in lower case, in writing systems with a case distinction. The term also may refer to the choice of the casing applied to text. Conventional writing systems (orthographies) for different languages have different conventions for capitalization, for example, the capitalization of titles. Conventions also vary, to a lesser extent, between different style guides. In addition to the Latin script, capitalization also affects the Armenian, Cyrillic, Georgian and Greek alphabets. The full rules of capitalization in English are complicated. The rules have also changed over time, generally to capitalize fewer words. The conventions used in an 18th-century document will be unfamiliar to a modern reader; for instance, many common nouns were capitalized. The systematic use of capitalized and uncapitalized words in ru ...
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Schwabacher
The German word Schwabacher (pronounced ) refers to a specific style of blackletter typefaces which evolved from Gothic Textualis (''Textura'') under the influence of Humanist type design in Italy during the 15th century. Schwabacher typesetting was the most common typeface in Germany, until it was replaced by Fraktur from the mid 16th century onwards. Etymology The term may derive from the Franconian town of Schwabach, where, in 1529, the Articles of Schwabach, a Lutheran creed, were adopted. The Articles became the basis of the 1530 Confessio Augustana, and possibly also promoted the use of Schwabacher types. Characteristics Similar to Rotunda, the rounded Schwabacher types were nearer to handwriting than the former Textualis style, though it also includes sharp edges. The lower-case ''g'' and upper-case ''H'' have particularly distinctive forms. In the context of German language texts, Schwabacher appeared vibrant and popular. History While the Latin Gutenberg Bible was ...
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Letter-spacing
Examples of headline letter spacing In typography, letter spacing, character spacing or tracking is an optically consistent adjustment to the space between letters to change the visual density of a line or block of text. Letter spacing is distinct from kerning, which adjusts the spacing of particular pairs of adjacent characters such as "7." which would appear to be badly spaced if left unadjusted. History Historically, with metal type, a kern meant having a letter stick out beyond the metal slug to which it was attached, or having part of the body of the slug cut off to allow letters to overlap. A kern could therefore only bring letters closer together (negative spacing). Digital kerning could go in either direction. Tracking can similarly go in either direction, but with metal type, one could make groups of letters only farther apart (positive spacing). In the days of hot metal typesetting, ''letter spacing'' required adding horizontal space between letters of words set in m ...
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Blackletter
Blackletter (sometimes black letter), also known as Gothic script, Gothic minuscule, or Textura, was a script used throughout Western Europe from approximately 1150 until the 17th century. It continued to be commonly used for the Danish, Norwegian, and Swedish languages until the 1870s, and for the German language until the 1940s, when Hitler's distaste for the supposedly "Jewish-influenced" script saw it officially discontinued in 1941. Fraktur is a notable script of this type, and sometimes the entire group of blackletter faces is incorrectly referred to as Fraktur. Blackletter is sometimes referred to as Old English, but it is not to be confused with the Old English language, which predates blackletter by many centuries and was written in the insular script or in Futhorc. Along with Italic type and Roman type, blackletter served as one of the major typefaces in the history of Western typography. Origins Carolingian minuscule was the direct ancestor of blackletter. Blacklett ...
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Emphasis Typography2
Emphasis or emphatic may refer to: Communication * Emphasis (telecommunications), intentional alteration of the amplitude-vs.-frequency characteristics of the signal meant to reduce adverse effects of noise * Cultural emphasis, alleged tendency of a language's vocabulary to detail elements of the speakers' culture Writing * Emphasis (typography), visual enhancement a part of a text to make it noticeable * Emphasis point, a typographic marking used in some east Asian languages to indicate emphasis Linguistics * Emphatic consonant, member of a phonological category of consonants in Semitic languages * Prosodic stress, speaking an important word more loudly or slowly so that it stands out * ''Do''-support, a way to using additional words to call attention to important words * Intensifier, a way to using additional words to call attention to important words Music * ''Emphasis! (On Parenthesis)'', 2008 album by the Stanton Moore Trio * "Emphasis/Who Wants to Live Forever", 2002 s ...
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Short Message Service
Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines. SMS technology originated from radio telegraphy in radio memo pagers that used standardized phone protocols. These were defined in 1986 as part of the Global System for Mobile Communications (GSM) series of standards.GSM Doc 28/85 "Services and Facilities to be provided in the GSM System" rev2, June 1985 The first SMS message was sent on 3 December 1992, when Neil Papworth, a test engineer for Sema Group, sent "Merry Christmas" to the Orbitel 901 phone of colleague Richard Jarvis. SMS rolled out commercially on many cellular networks that decade and became hugely popular worldwide as a method of text communication. By the end of 2010, SMS ...
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Email
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simult ...
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Typewriter
A typewriter is a mechanical or electromechanical machine for typing characters. Typically, a typewriter has an array of keys, and each one causes a different single character to be produced on paper by striking an inked ribbon selectively against the paper with a type element. At the end of the nineteenth century, the term 'typewriter' was also applied to a ''person'' who used such a device. The first commercial typewriters were introduced in 1874, but did not become common in offices until after the mid-1880s. The typewriter quickly became an indispensable tool for practically all writing other than personal handwritten correspondence. It was widely used by professional writers, in offices, business correspondence in private homes, and by students preparing written assignments. Typewriters were a standard fixture in most offices up to the 1980s. Thereafter, they began to be largely supplanted by personal computers running word processing software. Nevertheless, typewr ...
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Precautionary Statement
In United States safety standards, precautionary statements are sentences providing information on potential hazards and proper procedures. They are used in situations from consumer product on labels and manuals to descriptions of physical activities. Various methods are used to bring focus to them, such as setting apart from normal text, graphic icons, changes in text's font and color. Texts will often clarify the types of statements and their meanings within the text. Common precautionary statements are described below. Danger Danger statements are a description of situations where an immediate hazard will cause death or serious injury to workers and/or the general public if not avoided. This designation is to be used only in extreme situations. ANSI Z535.5 Definition: "Indicates a hazardous situation that, if not avoided, will result in death or serious injury. The signal word "DANGER" is to be limited to the most extreme situations. DANGER ignsshould not be used for property ...
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Publication
To publish is to make content available to the general public.Berne Convention, article 3(3)
URL last accessed 2010-05-10.
Universal Copyright Convention, Geneva text (1952), article VI
. URL last accessed 2010-05-10.
While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content, including paper (

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Headline
The headline or heading is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines. It is sometimes termed a news ''hed'', a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be set in type. Headlines in English often use a set of grammatical rules known as '' headlinese'', designed to meet stringent space requirements by, for example, leaving out forms of the verb "to be" and choosing short verbs like "eye" over longer synonyms like "consider". Production A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by t ...
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