Ellis Verdi
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Ellis Verdi
Ellis Verdi (born December 11, 1955) is an American marketing and advertising executive based in New York City, New York. He is the founder, along with Sal DeVito of the DeVito/Verdi advertising agency. Early years Verdi was born at Mount Sinai Hospital in New York City and grew up in Switzerland and France until teenager and then moved back to New York and attended the Louis D. Brandeis High School in the Upper West Side of Manhattan. He graduated in from high school in 1973. Later that year, he attended Brandeis University in Waltham, Massachusetts where he majored in political science. While in college he was known for keeping to tropical fish tanks stocked with small piranhas and screening first-run movies on campus. Career After graduating from Brandeis in 1977, Verdi planned on going to law school and moved back to New York where he progressed through a series of sort-term and unfulfilling jobs. His first advertising position was with SSC&B as an assistant media planner. I ...
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Brandeis University
Brandeis University is a Private university, private research university in Waltham, Massachusetts. Founded in 1948 as a nonsectarian, non-sectarian, coeducational institution sponsored by the Jews, Jewish community, Brandeis was established on the site of the former Middlesex University (Massachusetts), Middlesex University. The university is named after Louis Brandeis, the first Jewish Justice of the Supreme Court of the United States, Justice of the U.S. Supreme Court. In 2018, it had a total enrollment of 5,800 students on its suburban campus spanning . The institution offers more than 43 majors and 46 minors and two-thirds of undergraduate classes have 20 students or fewer. It is classified among "R1: Doctoral Universities – Very high research activity" and is a member of Association of American Universities and the Boston Consortium, which allows students to Cross-registration, cross-register to attend courses at other institutions including Boston College, Boston Universi ...
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Matchbook
A matchbook is a small paperboard folder (known as a matchcover) enclosing a quantity of matches and having a coarse striking surface on the exterior. The folder is opened to access the matches, which are attached in a comb-like arrangement and must be torn away before use in contrast to a matchbox where the matches are loosely packed in the interior tray. The exterior of the matchcover is usually imprinted with a producer's logo, often with artistic decorations, or serves as an advertising/promotional medium for the undertaking by which it is sold or given away. The ease of making matchcovers of different shapes also made them quite a popular cheap promotional item or anniversary souvenir. Manufacturing of matchbooks peaked during the 1940s and 1950s, then steadily declined because of the availability of disposable lighters and various anti-smoking health campaigns. Recently, matchbooks have begun to regain some of their popularity as a "retro" advertising item, particularl ...
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Dot-com Bubble
The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Composite stock market index rose 400%, only to fall 78% from its peak by October 2002, giving up all its gains during the bubble. During the dot-com crash, many online shopping companies, such as Pets.com, Webvan, and Boo.com, as well as several communication companies, such as Worldcom, NorthPoint Communications, and Global Crossing, failed and shut down. Some companies that survived, such as Amazon, lost large portions of their market capitalization, with Cisco Systems alone losing 80% of its stock value. Background Historically, the dot-com boom can be seen as similar to a number of other technology-inspired booms of the past including railroads in the 1840s, automobiles in the early 20th century, radio in the 1920s, television in ...
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2000 United States Senate Election In New York
In the United States Senate election held in the State of New York on November 7, 2000, Hillary Rodham Clinton, then First Lady of the United States and the first First Lady to run for political office, defeated U.S. Representative Rick Lazio. The general election coincided with the U.S. presidential election. This was both the first open Senate seat and in this seat since the 1958 Senate election. The race began in November 1998 when four-term incumbent Senator Daniel Patrick Moynihan announced his retirement. Both the Democratic Party and Republican Party sought high-profile candidates to compete for the open seat. By early 1999 Clinton and Mayor of New York City Rudy Giuliani were the likely respective nominees. Clinton and her husband, President Bill Clinton, purchased a house in Chappaqua, New York, in September 1999; she thereby became eligible for the election, although she faced characterizations of carpetbagging since she had never resided in the state before. The ...
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Hillary Clinton
Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States senator representing New York from 2001 to 2009, and as First Lady of the United States as the wife of President Bill Clinton from 1993 to 2001. A member of the Democratic Party, she was the party's nominee for president in the 2016 presidential election, becoming the first woman to win a presidential nomination by a major U.S. political party; Clinton won the popular vote, but lost the Electoral College vote, thereby losing the election to Donald Trump. Raised in the Chicago suburb of Park Ridge, Rodham graduated from Wellesley College in 1969 and earned a Juris Doctor degree from Yale Law School in 1973. After serving as a congressional legal counsel, she moved to Arkansas and married future president Bill Clinton in 1975; the two h ...
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USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virginia. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features. With an average print circulation of 159,233 as of 2022, a digital-only subscriber base of 504,000 as of 2019, and an approximate daily readership of 2.6 million, ''USA Today'' is ranked as the first by circulation on the list of newspapers in the United States. It has been shown to maintain a generally center-left audience, in regards to political persuasion. ''USA Today ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its ...
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Advertisement Film
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ... may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, ...
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CarMax
CarMax, Inc. is a used vehicle retailer based in the United States. It operates two business segments: CarMax Sales Operations and CarMax Auto Finance. The corporate entity behind the formation of CarMax was Circuit City Stores, Inc. The first CarMax retail location opened in September 1993 in Richmond, Virginia. As of October 2022, CarMax operates 238 locations. While CarMax stores focus on marketing used vehicles, the company acquired its first new car franchise with Chrysler Corporation in 1996. By 1999, it added new vehicle franchises for Mitsubishi Motors, Toyota, and Nissan. In late 2021, CarMax sold its last new vehicle dealership, located in Kenosha, Wisconsin, to the Rydell Company. About CarMax's headquarters is located in Richmond, Virginia. CarMax Auto Finance operates from Kennesaw, Georgia. There are CarMax retail locations in 41 states as well as customer service call-centers (called Customer Experience Centers). Concept The concept for CarMax was develope ...
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Crain Communications
Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit, Michigan, United States, with 13 non-US subsidiaries. History Gustavus Dedman (G.D.) Crain, Jr. ( Gustavus Demetrious Crain, Jr.; 1885–1973), previously the city editor of the '' Louisville Herald'' newspaper, founded Crain Communications in Louisville, Kentucky, in 1916, publishing two papers: ''Class'' (which later became ''BtoB'') and ''Hospital Management'' (sold in 1952)."G.D. Crain Jr. Dies at 88; Published Advertising Age"
'''', December 17, 1973.
The staff moved to Chicago later in 1916.
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NBTY
The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which has agreed to sell most of the company's brands to Nestlé during 2021. It was original known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995. It then changed its name back to Nature's Bounty Co. in 2016. It changed to its current name, the Bountiful Company, in January 2021. History The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty. The company was publicly traded until 2010, when the Carlyle Group acquired it in for $3.8 billion. As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer. It considered selling the company amid growing interests from China, or an IPO early 2017. In 2017, the Carlyle Group sold a majority stake in the company to Kohlberg Kravis Roberts. In 2 ...
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South Street Seaport
The South Street Seaport is a historic area in the New York City borough of Manhattan, centered where Fulton Street meets the East River, and adjacent to the Financial District, in Lower Manhattan. The Seaport is a designated historic district, and is distinct from the neighboring Financial District. It is part of Manhattan Community Board 1 in Lower Manhattan, and is bounded by the Financial District to the west, southwest, and north; the East River to the southeast; and the Two Bridges neighborhood to the northeast. The neighborhood features some of the oldest architecture in downtown Manhattan, and includes the largest concentration of restored early 19th-century commercial buildings in the city. This includes renovated original mercantile buildings, renovated sailing ships, the former Fulton Fish Market, and modern tourist malls featuring food, shopping, and nightlife. History As port The first pier in the area appeared in 1625, when the Dutch West India Company found ...
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