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Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by Word-of-mouth marketing, word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virus
A virus is a submicroscopic infectious agent that replicates only inside the living Cell (biology), cells of an organism. Viruses infect all life forms, from animals and plants to microorganisms, including bacteria and archaea. Viruses are found in almost every ecosystem on Earth and are the most numerous type of biological entity. Since Dmitri Ivanovsky's 1892 article describing a non-bacterial pathogen infecting tobacco plants and the discovery of the tobacco mosaic virus by Martinus Beijerinck in 1898, more than 16,000 of the millions of List of virus species, virus species have been described in detail. The study of viruses is known as virology, a subspeciality of microbiology. When infected, a host cell is often forced to rapidly produce thousands of copies of the original virus. When not inside an infected cell or in the process of infecting a cell, viruses exist in the form of independent viral particles, or ''virions'', consisting of (i) genetic material, i.e., long ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stealth Marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand. This in turn creates ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Company (magazine)
''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webber and Bill Taylor, both former '' Harvard Business Review'' editors, and publisher Mortimer Zuckerman. Early competitors included '' Red Herring'', '' Business 2.0'' and '' The Industry Standard''. In 1997, ''Fast Company'' created an online social network called the "Company of Friends," which led to the formation of numerous meeting groups. At its peak, the Company of Friends comprised over 40,000 members across 120 cities, though membership declined to 8,000 by 2003. In 2000, Zuckerman sold ''Fast Company'' to Gruner + Jahr, majority-owned by media giant Bertelsmann, for $550 million. The sale coincided with the dot-com bubble burst, resulting in substantial losses and a drop in circulation. Webber and Taylor departed in 2002, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jeffrey Rayport
Education Rayport earned an A.B. from Harvard College, an M.Phil. in International Relations at the University of Cambridge (U.K.), and an A.M. and Ph.D. in the History of American Civilization at Harvard University. He was the John Harvard Scholar at Emmanuel College, University of Cambridge. Career Rayport is a currently a member of the faculty in the Entrepreneurial Management Unit at Harvard Business School. He is an authority on information-intensive industries such as media and entertainment, retail, and financial services. Prior to re-joining the HBS faculty, he founded or co-founded businesses in digital strategy and advisory services, executive development, e-learning, and software simulation, while he served as a senior partner at Monitor Deloitte. He has published a series of MBA-level textbooks on e-Commerce and a bestselling business book on integrating multi-channel customer experiences. In 1996, his Fast Company article "The Virus of Marketing" introduced the concep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PC User
''TechLife'' (formerly ''PC User'') was an Australian general computer magazine, published monthly by Future Australia. The magazine's regular content consisted of computer hardware and software reviews and previews, technology news and opinion articles, technical how-to guides, and a 'help station' feature where the magazine's contributors provide answers to technical queries from readers. Each issue includes a companion DVD of free full-version software, trial software, game demos and video tutorials, many of which complement articles in the magazine. The magazine also includes software created by contributing writers, including two customised versions of Linux – 'UserOS Ultra', based on Xubuntu 7.10 and aimed at older computers; and 'PCUserOS Extreme', based on the Ubuntu 8.04 'Hardy Heron' and designed for use on more recent computer hardware. Notable Australian IT journalists who have regularly contributed to the magazine include Rose Vines, Helen Bradley, Darren Yates ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sony Computer Entertainment
Sony Interactive Entertainment LLC (SIE) is an American video game and digital entertainment company that is a major subsidiary of Japanese conglomerate Sony, Sony Group Corporation. It primarily operates the PlayStation brand of video game consoles and products. It is also the world's largest company in the video game industry based on its equity investments. In 1993, Sony and Sony Music Entertainment Japan jointly established Sony Computer Entertainment Inc. (SCE) in Tokyo, which released the video game console PlayStation (console), PlayStation in Japan the following year and subsequently in the United States and Europe the year after. In 2010, Sony underwent a corporate split and established Sony Network Entertainment International (SNEI) in California, which provided gaming-related services through the PlayStation Network as well as other media through Sony Entertainment Network, including the sale of game titles and content on the PlayStation Store, as well as offering Pl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PlayStation
is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists of handhelds, online services, magazines, and other forms of media. The brand began with the first PlayStation home console released in Japan in 1994 and worldwide the following year, which became the first console of any type to ship over 100 million units, which made PlayStation a globally recognized brand. Since then there have been numerous newer consoles—the most recent being the PlayStation 5 released in 2020—while there have also been a series of handheld consoles and a number of other electronics such as a media center and a smartphone. The main series of controllers utilized by the PlayStation series is the DualShock, a line of vibration-feedback gamepads. SIE also operate numerous online services like PlayStation Net ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As Digital platform (infrastructure), digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of methods. Some of these methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, Email marketing, e-mail direct marketing, display a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Age
''The Age'' is a daily newspaper in Melbourne, Australia, that has been published since 1854. Owned and published by Nine Entertainment, ''The Age'' primarily serves Victoria (Australia), Victoria, but copies also sell in Tasmania, the Australian Capital Territory and border regions of South Australia and southern New South Wales. It is delivered both in print and digital formats. The newspaper shares some articles with its sister paper ''The Sydney Morning Herald''. ''The Age'' is considered a newspaper of record for Australia, and has variously been known for its investigative reporting, with its journalists having won dozens of Walkley Awards, Australia's most prestigious journalism prize. , ''The Age'' had a monthly readership of 5.4 million. , this had fallen to 4.55 million. History Foundation ''The Age'' was founded by three Melbourne businessmen: brothers John and Henry Cooke (who had arrived from New Zealand in the 1840s) and Walter Powell. The first editi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sydney
Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about 80 km (50 mi) from the Pacific Ocean in the east to the Blue Mountains (New South Wales), Blue Mountains in the west, and about 80 km (50 mi) from Ku-ring-gai Chase National Park and the Hawkesbury River in the north and north-west, to the Royal National Park and Macarthur, New South Wales, Macarthur in the south and south-west. Greater Sydney consists of 658 suburbs, spread across 33 local government areas. Residents of the city are colloquially known as "Sydneysiders". The estimated population in June 2024 was 5,557,233, which is about 66% of the state's population. Estimated resident population, 30 June 2017. The city's nicknames include the Emerald City and the Harbour City. There is ev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marcus Montana
Marcus Montana was the stage name of Marcus Lagudi, an Australian pop performer from the late 1980s. He was known for his debut single, "Tell Him I'm Your Man" (mid-1989), which was not a commercial hit. However, it has been long remembered in the Sydney area and was extensively covered in the local papers during and long after his debut.* * * * * * His brief music career was the subject of a retrospective by Jack Marx in 2005 for ''The Sydney Morning Herald''. Lagudi is the middle of three sons of Italian-Australian greengrocers; all three had attended a private eastern suburbs school, Waverley College. Poster campaign Montana is largely remembered as an early example of viral marketing, the launch of his brief career in mid-1989 was preceded by a poster campaign in Sydney, which covered thousands of walls, billboards, and telephone poles with posters that declared: "Marcus is Coming". As intended the campaign generated discussion on radio, and expectations in the media a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guru
Guru ( ; International Alphabet of Sanskrit Transliteration, IAST: ''guru'') is a Sanskrit term for a "mentor, guide, expert, or master" of certain knowledge or field. In pan-Indian religions, Indian traditions, a guru is more than a teacher: traditionally, the guru is a reverential figure to the disciple (or ''wikt:शिष्य, shisya'' in Sanskrit, literally ''seeker [of knowledge or truth'']) or student, with the guru serving as a "counsellor, who helps mould values, shares experiential knowledge as much as Knowledge#Hinduism, literal knowledge, an Role model, exemplar in life, an inspirational source and who helps in the spiritual evolution of a student". Whatever language it is written in, Judith Simmer-Brown says that a tantra, tantric spiritual text is often codified in an obscure twilight language so that it cannot be understood by anyone without the verbal explanation of a qualified teacher, the guru. A guru is also one's spiritual guide, who helps one to discover the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
