Motivation
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Motivation
Motivation is an mental state, internal state that propels individuals to engage in goal-directed behavior. It is often understood as a force that explains why people or animals initiate, continue, or terminate a certain behavior at a particular time. It is a complex phenomenon and its precise definition is disputed. It contrasts with #Amotivation and akrasia, amotivation, which is a state of apathy or listlessness. Motivation is studied in fields like psychology, neuroscience, motivation science, and philosophy. Motivational states are characterized by their direction, Motivational intensity, intensity, and persistence. The direction of a motivational state is shaped by the goal it aims to achieve. Intensity is the strength of the state and affects whether the state is translated into action and how much effort is employed. Persistence refers to how long an individual is willing to engage in an activity. Motivation is often divided into two phases: in the first phase, the indi ...
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Content Theories
Content theories are theories about the internal factors that motivate people. They typically focus on the goals that people aim to achieve and the needs, Drive theory, drives, and desires that influence human behavior, their behavior. Content theories contrast with process theories, which examine the cognitive, emotional, and decision-making processes that underlie human motivation. Influential content theories are Abraham Maslow, Maslow's hierarchy of needs, Frederick Herzberg's two-factor theory, and David McClelland's learned needs theory. McGregor's Theory X and Theory Y Douglas McGregor proposed two different motivational theories. Managers tend to believe one or the other and treat their employees accordingly. Theory X states that employees dislike and try to avoid work, so they must be coerced into doing it. Most workers do not want responsibilities, lack ambition, and value job security more than anything else. McGregor personally held that the more optimistic theory, Y, ...
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Self-determination Theory
Self-determination theory (SDT) is a macro theory of human motivation and personality regarding individuals' innate tendencies toward growth and innate psychological needs. It pertains to the motivation behind individuals' choices in the absence of external influences and distractions. SDT focuses on the degree to which human behavior is self-motivated and self-determined. In the 1970s, research on SDT evolved from studies comparing intrinsic motivation, intrinsic and intrinsic motivation, extrinsic motives and a growing understanding of the dominant role that intrinsic motivation plays in individual behavior.e.g. Lepper, M. K., Greene, D., & Nisbett, R. (1973). ''Undermining children's intrinsic interest with extrinsic reward: A test of the "overjustification" hypothesis''. ''Journal of Personality and Social Psychology'', ''28'', 129–137. It was not until the mid-1980s, when Edward L. Deci and Richard Ryan (professor), Richard Ryan wrote a book entitled ''Intrinsic Motiv ...
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Amotivation
Amotivational syndrome is a chronic psychiatric disorder characterized by signs that are linked to cognitive and emotional states such as detachment, blunted emotion and drives, executive functions like memory and attention, disinterest, passivity, apathy, and a general lack of motivation. This syndrome can be branched into two subtypes: marijuana amotivational syndrome, or cannabis-induced amotivational syndrome, which is caused by usage of or dependency on that substance, and is primarily associated with long-term effects of cannabis use, and SSRI-induced amotivational syndrome or SSRI-induced apathy, caused by the intake of SSRI medication dosage. According to the Handbook of Clinical Psychopharmacology for Therapists, amotivational syndrome is listed as a possible side effect of SSRIs in the treatment of clinical depression. It is a disorder of diminished motivation. Signs and symptoms Amotivational syndrome has been suspected to affect the frontal cortex or frontal lobe of ...
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Motivational Intensity
Motivational intensity is defined as the strength of the tendency to either approach a positive situation or event or to move away from a negative situation or event. Separation of motivational intensity and valence In psychology, the term '' valence'' is used to describe stimuli, events, situations and emotional states that are intrinsically attractive (positively valenced) or intrinsically aversive (negatively valenced). The valence of a stimulus or event tells us whether we are likely to approach or avoid it. Valence, however provides no information about the strength of this tendency as it is either positive or negative. Instead, the strength of this association is quantified as the Motivational Intensity. By analogy, the valence of a stimulus or event is like the sign of a correlation coefficient and its motivational intensity is like the coefficient magnitude. It has been suggested that valence ratings in normative data sets such as the International Affective Picture Sys ...
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Goal-setting Theory
Goal setting involves the development of an action plan designed in order to motivate and guide a person or group toward a goal. Goals are more deliberate than desires and momentary intentions. Therefore, setting goals means that a person has committed thought, emotion, and behavior towards attaining the goal. In doing so, the goal setter has established a desired future state which differs from their current state thus creating a mismatch which in turn spurs future actions. Goal setting can be guided by goal-setting criteria (or rules) such as SMART criteria. Goal setting is a major component of personal-development and management literature. Studies by Edwin A. Locke and his colleagues, most notably, Gary Latham have shown that more specific and ambitious goals lead to more performance improvement than easy or general goals. Difficult goals should be set ideally at the 90th percentile of performance, assuming that motivation and not ability is limiting attainment of that level ...
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Two-factor Theory
The two-factor theory (also known as motivation–hygiene theory, motivator–hygiene theory, and dual-factor theory) states that there are certain factors in the workplace that cause job satisfaction while a separate set of factors cause dissatisfaction, all of which act independently of each other. It was developed by psychologist Frederick Herzberg. Fundamentals Feelings, attitudes and their connection with industrial mental health are related to Abraham Maslow's theory of motivation. His findings have had a considerable theoretical, as well as a practical, influence on attitudes toward administration. According to Herzberg, individuals are not content with the satisfaction of lower-order needs at work; for example, those needs associated with minimum salary levels or safe and pleasant working conditions. Rather, individuals look for the gratification of higher-level psychological needs having to do with achievement, recognition, responsibility, advancement, and the nature of ...
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Expectancy Theory
Expectancy theory (or expectancy theory of motivation) proposes that an individual will behave or act in a certain way because they are motivated to select a specific behavior over others due to what they expect the result of that selected behavior will be. In essence, the motivation of the behavior selection is determined by the desirability of the outcome. However, at the core of the theory is the cognitive process of how an individual processes the different motivational elements. This is done before making the ultimate choice. The outcome is not the sole determining factor in making the decision of how to behave. Expectancy theory is a motivation theory concerned with mental processes regarding choice, or choosing. First proposed by Victor Vroom of the Yale School of Management in 1964, it aims to explain the processes that an individual undergoes to make choices. In relation to the study of organizational behavior, the theory stresses "the need for organizations to relate rewa ...
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Economic Behavior
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (like usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and ...
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