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Fisher-Price
Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price. Fisher-Price has been a subsidiary, wholly owned subsidiary of Mattel since 1993. Notable toys from the brand include the Little People (toys), Little People toy line, Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. The company also manufactures a number of products and toys designed for infants. History Fisher-Price was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price and Helen Schelle. Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. Price had retired from a major variety chain store a ...
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Little People (toys)
Little People is a :Toy companies, toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and Sofie. Mattel reports that since the brand's launch, over 2-billion Little People figures have been sold in over 60 countries. In 2016, Little People was inducted into the National Toy Hall of Fame. The "Little People" name, registered and trademarked by Mattel and Fisher-Price in 1985, came from Mattel following the lead of consumers who referred to the early Play Family playsets as "those little people". By 2019, more than two billion Little People figures had been sold in more than 60 countries. History Original Little People Little People started in 1950 with the "Looky Fire Truck" and three round-headed fire men (a ...
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Mattel
Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, Ruth and Elliot Handler in January 1945, Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. It is the world's second largest toy maker in terms of revenue, after the Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021 by the NPD Group, a global information research company. History Origins and early years Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler, Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. The company name chosen is a portmanteau of the surname of Mat ...
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Chatter Telephone
The Chatter Telephone is a pull toy for toddlers 12 to 36 months of age. Introduced in 1961 by the Fisher-Price company as the "Talk Back Phone" for infants and children, which was updated to the name Chatter Telephone in 1962, is a roll along pull toy. It has a smiling face, and when the toy is pulled, it makes a chattering sound and the eyes move up and down. The toy has a rotary dial that rings a bell, and was conceived as a way to teach children how to dial a phone. The original version was made of wood, with a polyethylene receiver and cord. In 2000, Fisher-Price changed the rotary dial for a push-button version with lights in an effort to modernize the toy, but consumers complained and the rotary version returned to the market the following year. The Chatter Telephone was designed by Ernest Thornell, whose daughter Tina would drag around a metal phone while playing. This gave him the idea of adding wheels, which with a bent axle permitted the movement of eyes, adding to the ...
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Herman Fisher
Herman Guy Fisher (November 2, 1898 – September 26, 1975), was born in Unionville Pennsylvania. He is best known as a co-founder of the toy brand Fisher-Price. Education Fisher graduated from the Pennsylvania State University where he was a member of Sigma Pi fraternity in 1921 with a BA in Commerce and Finance. Career In 1930, Fisher, Irving Price, Margaret Evans Price and Helen Schelle established a toy company under the name of Fisher-Price. During the Great Depression, the company manufactured 16 wooden toys which proved highly popular at the American International Toy Fair in New York City. He was president and chairman of the Fisher-Price company from its inception in 1930 to 1969. Before he retired, he sold it to the Quaker Oats Company. He was instrumental in making it the world's largest manufacturer of preschool A preschool (sometimes spelled as pre school or pre-school), also known as nursery school, pre-primary school, play school, is an school, educa ...
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Power Wheels
Power Wheels is a brand of battery-powered ride-on toy cars for kids ages one to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features – in some cases, real working features like FM radios, opening/closing doors and hoods, and both forward and reverse motion. History The product itself was created by an Italian company, Peg Perego, which started in 1949. Peg-Perego eventually began using gel cell batteries in their wheeled machines, and the product line was launched. The Power Wheels brand name dates back to 1984, when San Francisco-based toy company Kransco acquired Pines of America, makers of battery-powered vehicles for children. Kransco renamed the line "Power Wheels". In 1994, the Power Wheels Line was bought by Mattel, who placed it under their Fisher-Price subsidiary. In 1999, Fisher-Price announced the Harley-Davidson Motorcycle ride-on toy – which contributed to a year of record sales for the entire product line. Power Wheels ve ...
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Rescue Heroes
Rescue Heroes are a line of Action figure, action figures targeted towards preschool-age children, released by Fisher-Price. The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks. In 1999 an Rescue Heroes (TV series), animated television series of the same name debuted. A film titled ''Rescue Heroes: The Movie'' was released in 2003. Television series On October 2, 1999, an animated television series based on the toy line debuted. The TV series, titled ''Rescue Heroes'', ran for three seasons, concluding on December 18, 2002. The TV series, which is about a group of rescue personnel that travel the world while saving lives from both natural and man-made disasters, strives to teach proper safety techniques and how to deal with various issues. At the end of most ep ...
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East Aurora, New York
East Aurora is a village (New York), village in Erie County, New York, United States, southeast of Buffalo, New York, Buffalo. It lies in the eastern half of the town of Aurora, Erie County, New York, Aurora. The village population was 5,998 per the 2020 census. It is part of the Buffalo-Niagara Falls metropolitan area. In 2015, East Aurora was rated the third-best town to raise a family in New York State by Niche (company), Niche. According to the National Council of Home Safety and Security, it is also among the safest places to live in New York State (ranked 1st, 2018). History The village was founded in 1804, and incorporated in 1874. Prior to becoming President of the United States, Millard Fillmore lived in East Aurora with his wife Abigail Fillmore, Abigail from 1826 to 1830. The house he built there while practicing law in the beginning of his political career is currently maintained by the Aurora Historical Society. The 1825 structure is restored to that period and f ...
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Rock-a-Stack
Rock-a-Stack is a toy by Fisher-Price with colorful rings that have to be placed in order of size onto a tapered pole mounted on a rocking base. When stacked correctly the hollow plastic rings follow ROYGBIV color progression. The Rock-a-Stack is designed to teach young children about colors and to help them develop their hand-eye coordination and shape perception. Since the introduction of Rock-A-Stacks in 1960, over 40 million have been sold. While Ernest Thornell was the Fisher-Price designer of this toy (from a phone conversation on 8-31-16 between Ernest Thornell and Eric Smith), the Rock-a-Stack is stylistically similar to the earlier Rocky Color Cone wooden stacking toy designed in 1938 by Jarvis Rockwell (brother of Norman Rockwell) for Holgate Toys. Production history The Rock-a-Stack was produced at Fisher-Price's production facility in Holland, New York from 1962 until the factory's closing in 1990 when production was moved to other facilities in Murray, Kentucky and M ...
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Imaginext
The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older made by Mattel, under the label of Fisher-Price. History At the time of its introduction at the 1998 Toy Fair,"Hottest Toys for 2002", Beststuff.com
the Imaginext System included only two themed worlds: and venues. The original medieval line attempted to capture the action of battle with its fortresses,
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Helen Schelle
Helen M. Schelle (1893 in Piqua, Ohio – 12 April 1984 in Piqua, Ohio) was co-founder of the toy manufacturing company Fisher-Price. Schelle was born in Piqua, Ohio and moved to New York as an adult, where by the middle of the 1920s, she had become owner and manager of the Penny Walker Toy Shop in Binghamton. This role saw Schelle established as a prominent and connected figure within the toy industry and in 1930, she was asked by financier Irving Price to join him as a partner in a new toy company he was starting. Alongside businessman Herman Fisher and Price's wife, Illustrator Margaret Evans Price, the Fisher-Price Company was formally established later that year in East Aurora, New York. Schelle undertook the role of secretary and treasurer. She resided in a cottage just outside the town, and also owned a farm. Many of the company's early toys were the result of a collaboration between Schelle and Margaret Price, who together worked on their designs. Sixteen wooden toys were ...
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Margaret Evans Price
Margaret Evans Price (March 20, 1888 – November 20, 1973) was a U.S. toy manufacturer. With her husband, Irving Price, and Herman Fisher, she co-founded Fisher-Price Toys in 1930. Margaret Evans was a children's book illustrator and artist. She became the first Art Director of Fisher-Price and designed push-pull toys for the opening line, based on characters from her children's books. Family Margaret was a member of the wealthy Evans family of New York who, for a time, had an effective monopoly on the building material industry in the City. Margaret's brother, Heathcliff, expanded his father's business operations to include a book binding business which, at its peak, encompassed a complex of buildings on East 12th Street in Manhattan. Margaret's cousin was Republican politician and Chief Justice of the United States, Charles Evans Hughes. After getting married, she lived with her family in East Aurora, New York. In 2014, her former residence is being considered for demol ...
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