Desktop Publishing Software
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Desktop Publishing Software
Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate page layouts and produce text and image content comparable to the simpler forms of traditional typography and printing. This technology allows individuals, businesses, and other organizations to self-publish a wide variety of content, from menus to magazines to books, without the expense of commercial printing. Desktop publishing often requires the use of a personal computer and WYSIWYG page layout software to create documents for either large-scale publishing or small-scale local printing and distribution although non-WYSIWYG systems such as TeX and LaTeX are also used, especially in scientific publishing. Originally, desktop publishing methods provided more control over design, layout, an ...
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Scribus 1
Scribus () is free and open-source desktop publishing (DTP) software available for most desktop operating systems. It is designed for layout, typesetting, and preparation of files for professional-quality image-setting equipment. Scribus can also create animated and Portable Document Format#Multimedia, interactive PDF presentations and forms. Example uses include writing newspapers, brochures, Newsletter, newsletters, posters, and books. Scribus is written in Qt (software), Qt and released under the GNU General Public License. There are native versions available for Unix, Linux, Berkeley Software Distribution, BSD, macOS, Haiku (operating system), Haiku, Microsoft Windows, OS/2 (including ArcaOS and eComStation) operating systems. General feature overview Scribus supports most major Raster graphics, bitmap formats, including TIFF, JPEG, and PSD (file format), PSD. Vector graphics, Vector drawings can be imported or directly opened for editing. The long list of supported form ...
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Brochure
A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or Folded leaflet, leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures. Brochures are distributed in many ways: as newspaper inserts, handed out personally, by mail, or placed in brochure racks in high-traffic locations, especially in tourist precincts. ...
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Aldus Corporation
Aldus Corporation was an American software company best known for its pioneering desktop publishing software. PageMaker, the company's most well-known product, ushered in the modern era of desktop computers such as the Macintosh seeing widespread use in the publishing industry. Paul Brainerd, the company's co-founder, coined the term ''desktop publishing'' to describe this paradigm. The company also originated the Tag Image File Format (TIFF) file format, widely used in the digital graphics profession. Aldus was founded by Brainerd (who also served as chairman of the company's board), Jeremy Jaech, Mark Sundstrom, Mike Templeman, and Dave Walter. It was founded in Seattle in 1984 and was acquired by Adobe Systems a decade later. The company was named after 15th-century Venetian printer Aldus Manutius. History PageMaker was released in July 1985 and relied on Adobe's PostScript page description language. For output, it used the Apple LaserWriter, a PostScript laser print ...
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Adobe PageMaker
Aldus PageMaker (later Adobe PageMaker) is a desktop publishing computer program introduced in 1985 by the Aldus Corporation on the Apple Macintosh. The combination of the Macintosh's graphical user interface, PageMaker publishing software, and the Apple LaserWriter laser printer marked the beginning of the desktop publishing revolution. Ported to PCs running Windows 1.0 in 1987, PageMaker helped to popularize both the Macintosh platform and the Windows environment. A key component that led to PageMaker's success was its native support for Adobe Systems' PostScript page description language. After Adobe purchased the majority of Aldus's assets (including FreeHand, PressWise, PageMaker, etc.) in 1994 and subsequently phased out the Aldus name, version 6 was released. The program remained a major force in the high-end DTP market through the early 1990s, but new features were slow in coming. By the mid-1990s, it faced increasing competition from QuarkXPress on the Mac, and to ...
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Mac (computer)
Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac Mini, Mac Studio, and Mac Pro desktops. Macs are currently sold with Apple's UNIX-based macOS operating system, which is Proprietary software, not licensed to other manufacturers and exclusively Pre-installed software, bundled with Mac computers. This operating system replaced Apple's original Macintosh operating system, which has variously been named System, Mac OS, and Classic Mac OS. Jef Raskin conceived the Macintosh project in 1979, which was usurped and redefined by Apple co-founder Steve Jobs in 1981. The original Macintosh 128K, Macintosh was launched in January 1984, after Apple's 1984 (advertisement), "1984" advertisement during Super Bowl XVIII. A series of increment ...
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LaserWriter
The LaserWriter is a laser printer with built-in PostScript interpreter sold by Apple, Inc. from 1985 to 1988. It was one of the first laser printers available to the mass market. In combination with WYSIWYG publishing software like PageMaker that operated on top of the graphical user interface of Macintosh computers, the LaserWriter was a key component at the beginning of the desktop publishing revolution.H. A. Tucker: Desktop Publishing.'' In: Maurice M. de Ruiter: ''Advances in Computer Graphics III.'' Springer, 1988, , P. 296.Michael B. Spring: Electronic printing and publishing: the document processing revolution.'' CRC Press, 1991, , Page 46. History Development of laser printing Laser printing traces its history to efforts by Gary Starkweather at Xerox in 1969, which resulted in a commercial system called the Xerox 9700. IBM followed this with the IBM 3800 system in 1976. Both machines were large, room-filling devices handling the combined output of many users.Ben ...
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Typesetting
Typesetting is the composition of text for publication, display, or distribution by means of arranging physical ''type'' (or ''sort'') in mechanical systems or '' glyphs'' in digital systems representing '' characters'' (letters and other symbols).Dictionary.com Unabridged. Random House, Inc. 23 December 2009Dictionary.reference.com/ref> Stored types are retrieved and ordered according to a language's orthography for visual display. Typesetting requires one or more fonts (which are widely but erroneously confused with and substituted for typefaces). One significant effect of typesetting was that authorship of works could be spotted more easily, making it difficult for copiers who have not gained permission. Pre-digital era Manual typesetting During much of the letterpress era, movable type was composed by hand for each page by workers called compositors. A tray with many dividers, called a case, contained cast metal '' sorts'', each with a single letter or symbol, bu ...
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Graphics Card
A graphics card (also called a video card, display card, graphics accelerator, graphics adapter, VGA card/VGA, video adapter, display adapter, or colloquially GPU) is a computer expansion card that generates a feed of graphics output to a display device such as a computer monitor, monitor. Graphics cards are sometimes called ''discrete'' or ''dedicated'' graphics cards to emphasize their distinction to an graphics processing unit#Integrated graphics processing unit, integrated graphics processor on the motherboard or the central processing unit (CPU). A graphics processing unit (GPU) that performs the necessary computations is the main component in a graphics card, but the acronym "GPU" is sometimes also used to refer to the graphics card as a whole erroneously. Most graphics cards are not limited to simple display output. The graphics processing unit can be used for additional processing, which reduces the load from the CPU. Additionally, computing platforms such as OpenCL and C ...
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Personal Computer
A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as Word processor, word processing, web browser, internet browsing, email, multimedia playback, and PC game, gaming. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or technician. Unlike large, costly minicomputers and mainframes, time-sharing by many people at the same time is not used with personal computers. The term home computer has also been used, primarily in the late 1970s and 1980s. The advent of personal computers and the concurrent Digital Revolution have significantly affected the lives of people. Institutional or corporate computer owners in the 1960s had to write their own programs to do any useful work with computers. While personal computer users may develop their applications, usually these systems run commercial software, free-of-charge software ("freeware"), which i ...
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PARC (company)
Future Concepts division (formerly Palo Alto Research Center, PARC and Xerox PARC) is a research and development company in Palo Alto, California. It was founded in 1969 by Jack Goldman, Jacob E. "Jack" Goldman, chief scientist of Xerox Corporation, as a division of Xerox, tasked with creating computer technology-related products and hardware systems. Xerox PARC has been foundational to numerous revolutionary computer developments, including laser printing, Ethernet, the modern personal computer, graphical user interface (GUI) and desktop metaphor–paradigm, object-oriented programming, ubiquitous computing, electronic paper, amorphous silicon (a-Si) applications, the computer mouse, and very-large-scale integration (VLSI) for semiconductors. Unlike Xerox's existing research laboratory in Rochester, New York, which focused on refining and expanding the company's copier business, Goldman's "Advanced Scientific & Systems Laboratory" aimed to pioneer new technologies in advanced ph ...
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Out-of-home Advertising
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and alternative. Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor. Digital Digital out-of-home (DOOH) refers to dynamic media distributed across place-based networks in venues including. Programmatic Within the DOOH industry, advertisements might be purchased through programmatic platforms. Programmatic platforms ask marketers to specify desired audience characteristics and automatically locate the media vehicles to deliver that audience. These platforms may allow buyers (the demand side) to plan, execute and monitor campaigns across multiple media platforms (the supply side) using a familiar workflow. A major difference between programmatic digital out-of-home (pDOOH) and traditional OOH or ...
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Packaging And Labeling
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and for personal use. ''Package labeling'' (American English) or ''labelling'' (British English) is any written, electronic, or graphic communication on the package or on a separate but associated label. Many countries or regions have regulations governing the content of package labels. Merchandising, branding, and persuasive graphics are not covered in this article. History of packaging Ancient era The first packages used the natural materials available at the time: baskets ...
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