|
Commercial Break
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given netw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quaker Corn Bran Scarecrow Commercial 1 (1981)
Quakers are people who belong to the Religious Society of Friends, a historically Protestantism, Protestant Christian set of Christian denomination, denominations. Members refer to each other as Friends after in the Bible, and originally, others referred to them as Quakers because the founder of the movement, George Fox, told a judge to "quake before the authority of God". The Friends are generally united by a belief in each human's ability to be guided by the inward light to "make the witness of God" known to everyone. Quakers have traditionally professed a priesthood of all believers inspired by the First Epistle of Peter. They include those with Evangelical Friends Church International, evangelical, Holiness movement, holiness, liberal, and Conservative Friends, traditional Quaker understandings of Christianity, as well as Nontheist Quakers. To differing extents, the Friends avoid creeds and hierarchical structures. In 2017, there were an estimated 377,557 adult Quakers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seikosha
was a branch of the Japanese company Seiko that produced clocks, watches, shutters, computer printers and other devices. It was the root of the manufacturing companies of the Seiko Group. History *1881 — Kintarō Hattori opens the watch and jewelry shop " K. Hattori" (''Hattori Tokeiten'' in Japanese; currently named Seiko Holdings Corporation) in the Ginza area of Tokyo, Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea .... *1892 — is established in Tokyo as the clock manufacturing arm of K. Hattori. *1917 — K. Hattori becomes a company (K. Hattori & Co., Ltd.). *1937 — The watch production division of Seikosha is split off as . *1942 — Daiwa Kogyo, Ltd. is founded in Suwa, Nagano by Hisao Yamazaki. *1943 — Daini Seikosha establishes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Targeted Advertising
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle, and interests. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. Through the emergence of new online channels, the usefulness of targeted advertising is increasing because companies aim to minimize wasted advertising. Most targeted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Addressability
Addressability is the ability of a digital device to individually respond to a message sent to many similar devices. Examples include pagers, mobile phones and set-top boxes for pay TV. Computer networks are also addressable via the MAC address on Ethernet network cards, and similar networking protocols like Bluetooth. This allows data to be sent in cases where it is impractical (or impossible, such as with wireless devices) to control exactly where or to which devices the message is physically sent. In the case of simple hardware devices like the pager, the address is simply the electronic serial number (and later IMEI/MEID) in its firmware, or physically manufactured into its circuitry. In the case of GSM mobile phones, it also includes the subscriber identity module, which is also present as a smart card on satellite TV receivers, or a different PCMCIA CableCARD for cable TV. Addressing and encryption are used together for conditional access to different TV channel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attribution (marketing)
In marketing, attribution, also known as multi-touch attribution (MTA), is the identification of a set of user actions ("events" or "touchpoints") that contribute to a desired outcome, and then the assignment of a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion. History The roots of marketing attribution can be traced to the psychological theory of attribution. By most accounts, the current application of attribution theory in marketing was spurred by the transition of advertising spending from traditional, offline ads to digital media and the expansion of data available through digital channels such as paid and organic search, display, and email marketing. Concept The purpose of marketing attribution is to quantify the influence each advertising impression has on a consumer's decision to make ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Over-the-top Media Services
An over-the-top media service (also known as over-the-top television, or simply OTT) is a digital distribution service of video and audio delivered directly to viewers via the public Internet, rather than through an over-the-air, cable, satellite, or IPTV provider. The term is synonymous with "streaming platform". OTT services may be subscription-based or free, and are typically accessed via television sets with integrated Smart TV platforms, streaming devices such as Amazon Fire TV and Roku, video game consoles, websites on personal computers, and apps on smartphones and tablets. OTT bypasses broadcast, cable, and satellite transmissions—the system through which companies have traditionally acted as controllers or distributors of television content. This content may include shows and movies for which the OTT acquired licensed rights from the content owner. Programming may also include original content produced by the service or specifically for it. OTT services in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1929- Advertising Revenue As Percent Of GDP (US)
Nineteen or 19 may refer to: * 19 (number) * One of the years 19 BC, AD 19, 1919, 2019 Films * ''19'' (film), a 2001 Japanese film * ''Nineteen'' (1987 film), a 1987 science fiction film * '' 19-Nineteen'', a 2009 South Korean film * '' Diciannove'', a 2024 Italian drama film informally referred to as "Nineteen" in some sources Science * Potassium, an alkali metal * 19 Fortuna, an asteroid Music * 19 (band), a Japanese pop music duo Albums * ''19'' (Adele album), 2008 * ''19'', a 2003 album by Alsou * ''19'', a 2006 album by Evan Yo * ''19'', a 2018 album by MHD * ''19'', one half of the double album '' 63/19'' by Kool A.D. * ''Number Nineteen'', a 1971 album by American jazz pianist Mal Waldron * ''XIX'' (EP), a 2019 EP by 1the9 Songs * "19" (song), a 1985 song by British musician Paul Hardcastle * "Stone in Focus", officially "#19", a composition by Aphex Twin * "Nineteen", a song from the 1992 album ''Refugee'' by Bad4Good * "Nineteen", a song from the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Turner Broadcasting System
Turner Broadcasting System, Inc. was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, all of its assets are now owned by Warner Bros. Discovery (WBD). The headquarters of Turner's properties were largely located at the CNN Center in Downtown Atlanta, and the Turner Broadcasting campus off Techwood Drive in Midtown Atlanta, which also houses Techwood Studios. Some of their operations were housed within WBD's corporate and global headquarters inside 30 Hudson Yards in Manhattan's West Side district, and at 230 Park Avenue South in Midtown Manhattan, both in New York City, respectively. Turner was known for several pioneering innovations in U.S. multichannel television, including its satellite uplink of local Atlanta independent station WTCG channel 17 as TBS—one of the first national " superstations", and its establishment of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Agency
Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. Primary services include advertising, public relations and other forms of media management. Media agencies were first launched with their main focus being the transaction of media space more efficiently than the mainstream advertising agencies, which had previously managed the process of media buying. A media agency ensures that a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price. There are cases, mainly within the large conglomerates, where both media and creative agencies are housed under one roof, however their P&L usually remains separate. Categories Media buying Media Buyers, or practitioners in media, are the people who liaise with publishers from various media titles. They are equipped to advise and negotiate targeted media inventory dependent of the brief ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Post-production
Post-production, also known simply as post, is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. The traditional first part of the post-production process, non-linear (analog) film editing, has mostly been replaced by digital or video editing software, which operates as a non-linear editing (NLE) system. The advantage of non-linear editing is the ability to edit scenes out of order, thereby making creative changes at will. This flexibility facilitates carefully shaping the film in a thoughtful, meaningful way for emotional effect. Once the production team is satisfied with the picture editing, the editing is said to be ''locked''. At this point the turnover process begins, in which the picture is prepared for lab and color finishing, and the sound is ''spotted'' and turned over to the composer and sound desi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clearcast
Clearcast is a non-governmental organisation which pre-approves most British television advertising. It is originated on 1 January 2008, and took over the responsibilities of the Broadcast Advertising Clearance Centre. Clearcast is now owned by four UK commercial broadcasters: ITV, Channel 4, Sky and Warner Bros. Discovery Clearcast approval is applied both to scripts and to the final commercials. Clearcast has to check that commercials comply with the Broadcast Committee of Advertising Practice (BCAP) code (rules) that applies to television advertising. They also clear video on demand adverts for the major broadcasters against the non-broadcast (CAP) code (rules). These include both good taste and decency criteria, and also a variety of technical and even medical constraints (advertisements may not, for example, contain flashing which would set off attacks of photosensitive epilepsy). The current Chairman of Clearcast is Mark White. Samantha Smith has been announced as Man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
