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Book Design
Book design is the graphic art of determining the visual and physical characteristics of a book. The design process begins after an author and editor finalize the manuscript, at which point it is passed to the production stage. During production, graphic artists, art directors, or professionals in similar roles will work with printing press operators to decide on visual elements—including typography, margins, illustrations, and page layout—and physical features, such as trim size, type of paper, kind of printing, binding. From the late Middle Ages to the 21st century, the basic structure and organization of Western books have remained largely unchanged. Front matter introduces readers to the book, offering practical information like the title, author and publisher details, and an overview of the content. It may also include editorial or authorial notes providing context. This is followed by the main content of the book, often broadly organized into chapters or secti ...
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Design For A Metalwork Book Cover, By Hans Holbein The Younger
A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something – its design. The verb ''to design'' expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan may also be considered to be a design (such as in arts and crafts). A design is expected to have a purpose within a specific context, typically aiming to satisfy certain goals and constraints while taking into account aesthetics, aesthetic, functional and experiential considerations. Traditional examples of designs are architectural drawing, architectural and engineering drawing, engineering drawings, circuit diagrams, Pattern (sewing), sewing patterns, and less tangible artefacts such as business process models.Dictionary meanings in the [//dictionary.cambridge.org/dictionar ...
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Stanford University Press
Stanford University Press (SUP) is the publishing house of Stanford University. It is one of the oldest academic presses in the United States and the first university press to be established on the West Coast. It is currently a member of the Association of University Presses. The press publishes 130 books per year across the humanities, social sciences, and business, and has more than 3,500 titles in print. History David Starr Jordan, the first president of Stanford University, posited four propositions to Leland and Jane Stanford when accepting the post, the last of which stipulated, "That provision be made for the publication of the results of any important research on the part of professors, or advanced students. Such papers may be issued from time to time as 'Memoirs of the Leland Stanford Junior University.'" In 1892, the first work of scholarship to be published under the Stanford name, ''The Tariff Controversy in the United States, 1789-1833'', by Orrin Leslie Elliott, ...
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Johanna Drucker
Johanna Drucker (born May 30, 1952) is an American author, book artist, visual theorist, and cultural critic. Her scholarly writing documents and critiques visual language: letterforms, typography, visual poetry, art, and lately, digital art aesthetics. She is currently the Martin and Bernard Breslauer Professor in the Department of Information Studies at the Graduate School of Education and Information Studies at UCLA. In 2023, she was elected to the American Philosophical Society. Biography Drucker was born in 1952 in Philadelphia, Pennsylvania to a Jewish family, the daughter of Barbara (née Witmer) and Boris Drucker (1920–2009). Her father was a cartoonist whose works were published in diverse publications as '' The Saturday Evening Post'' and '' The New Yorker''. Drucker earned her B.F.A. degree from the California College of Arts and Crafts in 1973 and her Ph.D. from the University of California, Berkeley in 1986. As of 2023, she is the Breslauer Professor of Bibl ...
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Paul Rand
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, United Parcel Service, UPS, Enron, Morningstar, Inc., Westinghouse Electric Corporation, Westinghouse, American Broadcasting Company, ABC, and NeXT. He developed an American Modernistic style from European influences and was one of the first American commercial artists to embrace and practice the Swiss Style (design), Swiss Style of graphic design. Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972. Early life and education Paul Rand was born Peretz Rosenbaum on August 15, 1914, in Brooklyn, New York.Behrens, Roy R. "Paul Rand." ''Print'', Sept–Oct. 1999: 68+ He embraced design at a very young age, pai ...
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Josef Müller-Brockmann
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. One of the main masters of Swiss design. Müller-Brockmann is recognized for his simple designs and his clean use of typography, shapes and colors which inspire many graphic designers in the 21st century. Early life and education Josef Müller was born May 9, 1914, in Rapperswil, Switzerland. He studied architecture, design and art history at both the University of Zurich at Gewerbeschule, and Zurich University of the Arts (also known as Kunstgewerbeschule Zürich), where he studied with Ernst Keller and Alfred Willimann. He apprenticed in design and advertising with Walter Diggelman. In 1936, he opened his Zürich design studio specializing in graphic design, exhibition design, and photography. In 1937, he joined the Swiss Werkbund (Swiss Association of ...
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Jan Tschichold
Jan Tschichold (; born Johannes Tzschichhold; 2 April 1902 – 11 August 1974), also known as Iwan Tschichold or Ivan Tschichold, was a German calligrapher, typographer and book designer. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures. His direction of the visual identity of Penguin Books in the decade following World War II served as a model for the burgeoning design practice of planning corporate identity programs. He also designed the typeface Sabon. Life Tschichold was the son of a provincial signwriter, and he was trained in calligraphy. In 1919, he began in the class of Hermann Delitzsch a study on the Leipziger Akademie der Künste (Leipzig Academy of the Arts). Due to his extraordinary achievements, he soon became a master pupil of the rector of Walter Tiemann, a type designer with ...
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