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Apple Inc. Advertising
Apple Inc. has had many notable advertisements since the 1980s. The "'' 1984''" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwells '' 1984''. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009. While Apple's advertisements have been mostly successful, they have also been met with controversy from consumers, artists and other corporations. For instance, the "iPod People" campaign was criticized for copying a campaign from a shoe company called Lugz. Another instance was when photographer Louie Psihoyos filed suit against Apple for using his "wall of videos" imagery to advertise for Apple TV without his consent. 1980–1985 A "Macintosh Int ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with billion in the 2024 fiscal year. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, internal company problems led to Jobs leavin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IBM Personal Computer
The IBM Personal Computer (model 5150, commonly known as the IBM PC) is the first microcomputer released in the IBM PC model line and the basis for the IBM PC compatible ''de facto'' standard. Released on August 12, 1981, it was created by a team of engineers and designers at International Business Machines (IBM), directed by William C. Lowe and Philip Don Estridge in Boca Raton, Florida. Powered by an x86-architecture Intel 8088 processor, the machine was based on open architecture and third-party peripherals. Over time, expansion cards and software technology increased to support it. The PC had a substantial influence on the personal computer market; the specifications of the IBM PC became one of the most popular computer design standards in the world. The only significant competition it faced from a non-compatible platform throughout the 1980s was from Apple's Macintosh product line, as well as consumer-grade platforms created by companies like Commodore and Atari. Mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Performa
The Macintosh Performa is a family of personal computers designed, manufactured and sold by Apple Computer, Inc. from 1992 to 1997. The Performa brand re-used models from Apple's Quadra, Centris, LC, Classic, and Power Macintosh families with model numbers that denoted included software packages or hard drive sizes. Whereas non-Performa Macintosh computers were sold by Apple Authorized Resellers, the Performa was sold through big-box stores and mass-market retailers such as Good Guys, Circuit City, and Sears. The initial series of models consisted of the Macintosh Classic II-based Performa 200, the LC II-based Performa 400, and the IIvi-based Performa 600. After releasing a total of sixty-four different models, Apple retired the Performa brand in early 1997, shortly after release of the Power Macintosh 5500, 6500, 8600 and 9600, as well as the return of Steve Jobs to the company. The Performa brand's lifespan coincided with a period of significant financial turmoi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''programlength commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight and early morning (usually 1:00 a.m. to 9:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gordon Eubanks
Gordon Edwin Eubanks, Jr. (born November 7, 1946) is an American microcomputer industry pioneer who worked with Gary Kildall in the early days of Digital Research (DRI). Eubanks attended Oklahoma State University, where he was involved as a member of Pi Kappa Alpha fraternity. Kildall was his graduate thesis advisor at the Naval Postgraduate School in Monterey, California. Eubank's 1976 master's thesis was a BASIC language compiler called BASIC-E designed for Kildall's new CP/M operating system. Over the next year and a half, Eubanks wrote the popular CBASIC compiler for IMSAI while he was still a naval officer. Friends of Eubanks say he called it "CBASIC" because he wrote it while serving on a submarine (at ''sea''). Other people say the name CBASIC referred to "commercial" basic, because it incorporated BCD mathematics which eliminated MBASIC's rounding errors that were sometimes troublesome for accounting. In 1981, after Microsoft moved from programming languages int ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macintosh II
The Macintosh II is a personal computer designed, manufactured, and sold by Apple Computer from March 1987 to January 1990. Based on the Motorola 68020 32-bit CPU, it is the first Macintosh supporting color graphics. When introduced, a basic system with monitor and 20 MB hard drive cost . With a 13-inch color monitor and 8-bit display card, the price was about . This placed it in competition with workstations from Silicon Graphics, Sun Microsystems, and Hewlett-Packard. The Macintosh II was the first computer in the Macintosh line without a built-in display; a monitor rested on top of the case like the IBM Personal Computer and Amiga 1000. It was designed by hardware engineers Michael Dhuey (computer) and Brian Berkeley (monitor) and industrial designer Hartmut Esslinger (case). Eighteen months after its introduction, the Macintosh II was updated with a more powerful CPU and sold as the Macintosh IIx. In early 1989, the more compact Macintosh IIcx was introduced at a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pencil Test (film)
''Pencil Test'' is a 1988 short film created by Apple Inc.'s Advanced Technology Graphics Group to showcase the animation capabilities of Apple's Macintosh II computer line. Plot A pencil tool escapes from the Macintosh interface when no one can see it, as it wants to take a closer look at a wooden pencil on the same desk as the computer. Afterwards, it attempts to get back onto the screen but the computer has been turned off by an unseen human presence. The pencil tool finally manages to turn on the computer, but when it tries to return to the software programme, it ends up smacking onto the screen. After the credits, the sound of the screen shattering can be heard. Production credits The credits for the short film include Pixar directors John Lasseter, Andrew Stanton, as well as ''Ratatouille Ratatouille ( , ; ) is a French Provençal dish of stewed vegetables that originated in Nice and is sometimes referred to as ''ratatouille niçoise'' (). Recipes and cooking times ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lemmings (television Commercial)
''Lemmings'' was a television commercial produced by the Chiat/Day advertising agency that launched the " Macintosh Office" by Apple Computer in the United States, in January 1985, a year after the introduction of the Apple Macintosh in 1984. It was aired during the 1985 Super Bowl, a year after Apple's previous Super Bowl commercial, ''1984''. The ''Lemmings'' commercial was a major failure, unlike ''1984'', and was widely seen as insulting to potential customers. Apple did not air another commercial during the Super Bowl until the ''Hal'' commercial in 1999. The advertisement's name refers to an urban legend that lemming A lemming is a small rodent, usually found in or near the Arctic in tundra biomes. Lemmings form the subfamily Arvicolinae (also known as Microtinae) together with voles and muskrats, which form part of the superfamily Muroidea, which also inclu ...s periodically commit mass suicide. To the soundtrack of a whistled, discordant and down-tempo version of " Hei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Graham (actor)
David Michael Graham (11 July 1925 – 20 September 2024) was an English actor. He was best known for voicing the Daleks in ''Doctor Who'', Gordon Tracy, Brains, Aloysius Parker and Kyrano in '' Thunderbirds'', and Grandpa Pig in ''Peppa Pig''. Life and career Graham was born in London on 11 July 1925. His sister had married a G.I. and had moved to the United States, and his uncle had run away there, so he became an actor after leaving his Orthodox Jewish household. He trained in New York City, at the Neighborhood Playhouse School of the Theatre with Sanford Meisner, following service in the Royal Air Force as a radar mechanic. Graham returned to England and began his theatre career, his breakout role being as Givola in ''The Resistible Rise of Arturo Ui'', alongside Leonard Rossiter. A friend of his, actor Christopher Benjamin, recommended the role to him. He was then recommended by director Michael Blakemore to audition for Laurence Olivier's theatre company, eventu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Brother (Nineteen Eighty-Four)
Big Brother is a character and symbol in George Orwell's dystopian 1949 novel '' Nineteen Eighty-Four''. He is ostensibly the leader of Oceania, a totalitarian state wherein the ruling party, Ingsoc, wields total power "for its own sake" over the inhabitants. The ubiquitous slogan "Big Brother is watching you" serves as a constant reminder that Party members are not entitled to privacy. They are subject to constant surveillance to ensure their ideological purity. This is primarily through omnipresent telescreens that provide two-way video communication and constantly blare propaganda. This close surveillance does not extend to the "proles", who constitute the majority of Oceanic society. They are viewed as inferior beings whose ideas and opinions simply do not matter because they lack both the intelligence and conviction to recognize and assert their latent political power. (In British English, "prole" is an abbreviation of proletarian. It is often derogatory.) "Big Bro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Orwellian
''Orwellian'' is an adjective which is used to describe a situation, an idea, or a societal condition that 20th-century author George Orwell identified as being destructive to the welfare of a free and open society. It denotes an attitude and a brutal policy of draconian control by propaganda, surveillance, disinformation, denial of truth (doublethink), and manipulation of the past, including the " unperson"—a person whose past existence is expunged from the public record and memory, practiced by modern repressive governments. Often, this includes the circumstances depicted in his novels, particularly '' Nineteen Eighty-Four'', despite the narrative depicting a society in which only governmental employees are under repressive scrutiny, but political doublespeak is criticized throughout his work, such as in ''Politics and the English Language''. ''The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The Ne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pablo Picasso
Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y Picasso (25 October 1881 – 8 April 1973) was a Spanish painter, sculptor, printmaker, Ceramic art, ceramicist, and Scenic design, theatre designer who spent most of his adult life in France. One of the most influential artists of the 20th century, he is known for co-founding the Cubist movement, the invention of Assemblage (art), constructed sculpture, the co-invention of collage, and for the wide variety of styles that he helped develop and explore. Among his most famous works are the Proto-Cubism, proto-Cubist ''Les Demoiselles d'Avignon'' (1907) and the anti-war painting ''Guernica (Picasso), Guernica'' (1937), a dramatic portrayal of the bombing of Guernica by German and Italian air forces during the Spanish Civil War. Beginning his formal training under his father José Ruiz y Blasco aged seven, Picasso demonstrated extraordinary artistic talent from a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
