Bailey Lauerman
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Bailey Lauerman
''Bailey Lauerman'' is an independent advertising agency headquartered in Omaha, Nebraska with an office in Los Angeles. The agency has earned recognition for its work with national brands including Disney, Union Pacific, Panda Express, and Phillips 66 Lubricants. The agency is a member of the Advertising and Marketing International Network ( AMIN), as well as the American Association of Advertising Agencies ( 4A's). History In 1965, the basis for the agency known today as ''Bailey Lauerman'' was a small magazine-sized visitor's guide called Around Town, with advertisements written and designed by Rich Bailey and Bart Lewis. The partners founded the agency as ''Bailey Lewis & Associates'' in 1970. With primarily local clients, the agency experienced slow but steady growth in the decade after its founding. When Lewis retired and moved to Texas, Jim Lauerman succeeded him as president and the agency name was changed to ''Bailey Lauerman'' in 1990. In 2001, the agency expanded to ...
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Omaha, NE
Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest city, Omaha's 2020 census population was 486,051. Omaha is the anchor of the eight-county, bi-state Omaha-Council Bluffs metropolitan area. The Omaha Metropolitan Area is the 58th-largest in the United States, with a population of 967,604. The Omaha-Council Bluffs-Fremont, NE-IA Combined Statistical Area (CSA) totaled 1,004,771, according to 2020 estimates. Approximately 1.5 million people reside within the Greater Omaha area, within a radius of Downtown Omaha. It is ranked as a global city by the Globalization and World Cities Research Network, which in 2020 gave it "sufficiency" status. Omaha's pioneer period began in 1854, when the city was founded by speculators from neighboring Council Bluffs, Iowa. The city was founded along the Mi ...
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Omaha, Nebraska
Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest city, Omaha's 2020 census population was 486,051. Omaha is the anchor of the eight-county, bi-state Omaha-Council Bluffs metropolitan area. The Omaha Metropolitan Area is the 58th-largest in the United States, with a population of 967,604. The Omaha-Council Bluffs-Fremont, NE-IA Combined Statistical Area (CSA) totaled 1,004,771, according to 2020 estimates. Approximately 1.5 million people reside within the Greater Omaha area, within a radius of Downtown Omaha. It is ranked as a global city by the Globalization and World Cities Research Network, which in 2020 gave it "sufficiency" status. Omaha's pioneer period began in 1854, when the city was founded by speculators from neighboring Council Bluffs, Iowa. The city was founded along th ...
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The Walt Disney Company
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Studio; it also operated under the names the Walt Disney Studio and Walt Disney Productions before changing its name to the Walt Disney Company in 1986. Early on, the company established itself as a leader in the animation industry, with the creation of the widely popular character Mickey Mouse, who is the company's mascot, and the start of animated films. After becoming a major success by the early 1940s, the company started to diversify into live-action films, television, and theme parks in the 1950s. Following Walt's death in 1966, the company's profits began to decline, especially in the animation division. Once Disney's shareholders voted in Michael Eisner as the he ...
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Union Pacific Railroad
The Union Pacific Railroad , legally Union Pacific Railroad Company and often called simply Union Pacific, is a freight-hauling railroad that operates 8,300 locomotives over routes in 23 U.S. states west of Chicago and New Orleans. Union Pacific is the second largest railroad in the United States after BNSF, with which it shares a duopoly on transcontinental freight rail lines in the Western, Midwestern and Southern United States. Founded in 1862, the original Union Pacific Rail Road was part of the first transcontinental railroad project, later known as the Overland Route. Over the next century, UP absorbed the Missouri Pacific Railroad, the Chicago and North Western Transportation Company, the Western Pacific Railroad, the Missouri–Kansas–Texas Railroad and the Chicago, Rock Island and Pacific Railroad. In 1996, the Union Pacific merged with Southern Pacific Transportation Company, itself a giant system that was absorbed by the Denver and Rio Grande Western Railroad ...
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Panda Express
Panda Express is an American fast food restaurant chain that serves American Chinese cuisine. With over 2,200 locations, it is the largest Asian-segment restaurant chain in the United States, where it was founded, and is mainly located in North America and Asia (in addition to other countries and territories). Panda Express restaurants were traditionally located in shopping mall food courts, but the chain now operates units in many other environments and formats, including stand-alone restaurants, as well as universities, casinos, airports, military bases, amusement parks and other venues. The chain offers a variety of Chinese-cuisine-inspired dishes, including orange chicken, sweet fire chicken breast, Beijing beef, grilled teriyaki chicken, and Kung Pao chicken, with certain premium dishes such as honey walnut shrimp and black pepper Angus steak having additional costs for the patron. The company is headquartered in Rosemead, California. The Panda Express brand is a casual, ...
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AMIN Worldwide
AMIN Worldwide (Advertising and Marketing Independent Network) is a global alliance of independently owned advertising agencies that share insights, knowledge and resources. Its member agencies are located across Americas, Europe/Africa/Middle East, and the Pacific Rim. History AMIN was formed in the US in 1932 as a way for full-service advertising agencies An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ... to share media and research resources. Now, with 50+ member agencies worldwide, in addition to the savings on shared resources, AMIN members are adapting to the ever-changing landscape of advertising through trusted member-to-member communication, the development of educational conferences, and international collaboration. 50+ Member Agencies, across 32 countries. With 93 off ...
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American Association Of Advertising Agencies
The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies. founded in 1917. It serves over 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. Its goal is to "foster, strengthen and improve the advertising agency business; to advance the cause of advertising as a whole; and to aid member agencies in operating more efficiently and profitably" by aiding member agencies with ad industry expertise, marketing research, training and professional development, lobbying, and even insurance benefits for employees. History The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". In Decemb ...
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Chief Executive Officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially an independent legal entity such as a company or nonprofit institution. CEOs find roles in a range of organizations, including public and private corporations, non-profit organizations and even some government organizations (notably state-owned enterprises). The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the business, which may include maximizing the share price, market share, revenues or another element. In the non-profit and government sector, CEOs typically aim at achieving outcomes related to the organization's mission, usually provided by legislation. CEOs are also frequently assigned the role of main manager of the organization and the highest-ranking offic ...
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Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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