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Brand Alliances
Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into three types. Cobrands Cobrands are the usage of two or more brands on one certain product. For example, Dell computers carry three brands on their packages and cases: Dell, Microsoft Windows, and Intel. A visible example of cobranding is combining two or more of their restaurants under one roof. In many places, it is not unusual to see a Taco Bell and KFC or a Pizza Hut and WingStreet combined. Brand licenses Brand licenses are a contractual agreement where a company lets another organization use its brand on other products in exchange for a licensing fee. An example of brand licensing is seen in the Walt Disney Company's relationship to Tokyo Disneyland. The theme park is owned by The Oriental Land Company The , also known as Oriental Land is a Japanese leisure and tourism company headquartered in Urayasu, Chiba, Japan where it also owns and operates the Tokyo Disney Re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Alliance
A business alliance is an agreement between businesses, usually motivated by cost reduction and improved service for the customer. Alliances are often bounded by a single agreement with equitable risk and opportunity share for all parties involved and are typically managed by an integrated project team. An example of this is code sharing in airline alliances. Types There are five basic categories or types of alliances: *Sales: A sales alliance occurs when two companies agree to go to market together to sell complementary products and services. *Solution-specific: A solution-specific alliance occurs when two companies agree to jointly develop and sell a specific marketplace solution. *Geographic-specific: A geographic-specific alliance is developed when two companies agree to jointly market or co-brand their products and services in a specific geographic region. *Investment: An investment alliance occurs when two companies agree to join their funds for mutual investment. *Joi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taco Bell
Taco Bell Corp. is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty, and specialty items, and a variety of "value menu" items. , Taco Bell serves over customers each year, at 8,212 restaurants, more than 94 percent of which are owned and operated by independent franchisees and licensees. PepsiCo purchased Taco Bell in 1978. PepsiCo later Corporate spin-off, spun off its restaurants division as Tricon Global Restaurants; subsequently, it changed its name to Yum! Brands. History Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In, in San Bernardino, California, in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kentucky Fried Chicken
KFC Corporation, doing business as KFC (an abbreviation of Kentucky Fried Chicken), is an American fast food restaurant chain specializing in fried chicken and chicken sandwiches. Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with over 30,000 locations globally in 150 countries . The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains. KFC was founded by Colonel Harland Sanders (1890–1980), an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant- franchising concept, and the first "Kentucky Fried Chicken" franchise opened in South Salt Lake, Utah, in 1952. KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pizza Hut
Pizza Hut, LLC is an American multinational pizza restaurant chain and international franchise founded in 1958 in Wichita, Kansas, by brothers Dan and Frank Carney. The chain, headquartered in Plano, Texas, operates 19,866 restaurants worldwide as of 2023. While studying at Wichita State University, the Carneys opened their first location, which quickly expanded to six outlets within a year. The brand began franchising in 1959, and its distinctive building style was designed by Chicago architect George Lindstrom in 1963. Pizza Hut experienced significant growth, including the acquisition by PepsiCo in 1977, followed by a spin-off into Tricon Global Restaurants, Inc., later renamed Yum! BrandsYum! Brands Form 10-K 2019 () Yum! Brands. Form 10-K. Retrieved May 13, 2020. in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Walt Disney Company
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Studios complex in Burbank, California. Disney was founded on October 16, 1923, as an animation studio, by brothers Walt Disney and Roy O. Disney, Roy Oliver Disney as Disney Brothers Cartoon Studio; it later operated under the names Walt Disney Studio and Walt Disney Productions before adopting its current name in 1986. In 1928, Disney established itself as a leader in the animation industry with the short film ''Steamboat Willie.'' The film used synchronized sound to become the first post-produced sound cartoon, and popularized Mickey Mouse, who became Disney's mascot and corporate icon. After becoming a success by the early 1940s, Disney diversified into live-action films, television, and theme parks in the 1950s. However, followin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tokyo Disneyland
is a theme park at the Tokyo Disney Resort in Urayasu, Chiba Prefecture, Japan, near Tokyo. Its main gate is directly adjacent to both Maihama Station and Tokyo Disneyland Station. It was the first Walt Disney Parks and Resorts, Disney park to be built outside the United States and it opened on April 15, 1983. The park was constructed by Walt Disney Imagineering, WED Enterprises in the same style as Disneyland in California and Magic Kingdom in Florida. It is owned by The Oriental Land Company, which licenses intellectual property from The Walt Disney Company. Tokyo Disneyland and its companion park, Tokyo DisneySea, are the only Disney parks in the world not owned or operated by The Walt Disney Company in any capacity. The park has seven themed areas: the World Bazaar, Adventureland (Disney)#Tokyo Disneyland, Adventureland, Frontierland#Tokyo Disneyland, Westernland, Fantasyland#Tokyo Disneyland, Fantasyland, Tomorrowland (Disney Parks), Tomorrowland, Critter Country and Mick ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Oriental Land Company
The , also known as Oriental Land is a Japanese leisure and tourism company headquartered in Urayasu, Chiba, Japan where it also owns and operates the Tokyo Disney Resort. The company operates in three segments, divided as theme parks, hotels, and other business. It is a component of the TOPIX Large70 index. OLC's largest shareholder is the Keisei Electric Railway which controls 22% of the company's shares. Oriental Land pays licenses and royalties to The Walt Disney Company for use of their Intellectual property, intellectual properties, while Disney provides consultation and their Walt Disney Imagineering, Imagineering division to design and build Oriental Land's theme parks and attractions at the resort. OLC is the only Disney resort company that has no capital relationship with Disney. History The Oriental Land Company was founded in 1960. The company was developing Maihama, an area of land in Urayasu that was created through land reclamation. Two years later, the company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers". In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.Shamoon, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
