American Association Of Advertising Agencies
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American Association Of Advertising Agencies
The American Association of Advertising Agencies (4As) is a U.S. trade association for advertising agencies which was founded in 1917. It serves over 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend. Its goal is to "foster, strengthen and improve the advertising agency business; to advance the cause of advertising as a whole; and to aid member agencies in operating more efficiently and profitably" by aiding member agencies with ad industry expertise, marketing research, training and professional development, lobbying, and even insurance benefits for employees. History The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". ...
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New York, NY
New York, often called New York City (NYC), is the List of United States cities by population, most populous city in the United States, located at the southern tip of New York State on New York Harbor, one of the world's largest natural harbors. The city comprises boroughs of New York City, five boroughs, each coextensive with List of counties in New York, a respective county. The city is the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the United States by both population and urban area. New York is a global city, global center of financial center, finance and Economy of New York City, commerce, Culture of New York City, culture, high technology, technology, The Entertainment Capital of the World, entertainment and Media in New York City, media, Academy, academics, and List of cities by scientific output, scientific output, the The arts, arts and fashion capital, fashion, and, as hom ...
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Commissions And Fees
"Commissions and Fees" is the twelfth and Wiktionary:penultimate, penultimate episode of the Mad Men season 5, fifth season of the American television drama series ''Mad Men'' and the 64th episode of the series overall. It is co-written by Andre Jacquemetton and Maria Jacquemetton, and directed by Christopher Manley. It aired on the AMC (TV channel), AMC channel in the United States on June 3, 2012. The episode takes place in February 1967. Don Draper, Don (Jon Hamm) discovers that Lane Pryce, Lane (Jared Harris) Embezzlement, stole money from the company and fires him. List of Mad Men characters#Sally Draper, Sally's (Kiernan Shipka) childhood comes to an end while she has a rendezvous with former neighbor List of Mad Men characters#Glen Bishop, Glen Bishop (Matthew Weiner#Personal life, Marten Weiner). After Don expresses a yearning for more, Roger Sterling, Roger (John Slattery) gets him a meeting with Dow Chemical, a client that could shape the future of the company. When he ...
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Advertising Trade Associations
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ...
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Organizations Established In 1917
An organization or organisation (Commonwealth English; see spelling differences) is an entity—such as a company, or corporation or an institution (formal organization), or an association—comprising one or more people and having a particular purpose. Organizations may also operate secretly or illegally in the case of secret societies, criminal organizations, and resistance movements. And in some cases may have obstacles from other organizations (e.g.: MLK's organization). What makes an organization recognized by the government is either filling out incorporation or recognition in the form of either societal pressure (e.g.: Advocacy group), causing concerns (e.g.: Resistance movement) or being considered the spokesperson of a group of people subject to negotiation (e.g.: the Polisario Front being recognized as the sole representative of the Sahrawi people and forming a partially recognized state.) Compare the concept of social groups, which may include non-organiza ...
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Trade Associations Based In The United States
Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market (economics), market. Traders generally negotiate through a medium of credit or exchange, such as money. Though some economists characterize barter (i.e. trading things without the use of money) as an early form of trade, History of money#Emergence of money, money was invented before written history began. Consequently, any story of how money first developed is mostly based on conjecture and logical inference. Letters of credit (finance), credit, paper money, and digital currency, non-physical money have greatly simplified and promoted trade as buying can be separated from selling, or Earnings, earning. Trade between two traders is called bilateral trade, while trade involving more than two traders is called Multilateral treaty, multilateral trade. In one modern view, trade exists due to spe ...
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Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the I ...
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Association Of National Advertisers
Association may refer to: *Club (organization), an association of two or more people united by a common interest or goal *Trade association, an organization founded and funded by businesses that operate in a specific industry *Voluntary association, a body formed by individuals to accomplish a purpose, usually as volunteers * Non profit association, a body formed by individuals to accomplish a purpose without any profit interest * Collaboration, the act of working together Association in various fields of study *Association (archaeology), the close relationship between objects or contexts. * Association (astronomy), combined or co-added group of astronomical exposures * Association (chemistry) * Association (ecology), a type of ecological community * Genetic association, when one or more genotypes within a population co-occur * Association (object-oriented programming), defines a relationship between classes of objects * Association (psychology), a connection between two or more ...
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Jaguar Cars
Jaguar (, ) is the sports car and luxury vehicle brand of Jaguar Land Rover, a British multinational corporation, multinational automaker, car manufacturer with its headquarters in Whitley, Coventry, England. Jaguar Cars was the company that was responsible for the production of Jaguar cars until its operations were fully merged with those of Land Rover to form Jaguar Land Rover on 1 January 2013. Jaguar's business was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars. Under the ownership of SS Cars, the business extended to complete cars made in association with Standard Motor Company, many bearing ''Jaguar'' as a model name. The company's name was changed from SS Cars to Jaguar Cars in 1945. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became ...
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Lane Pryce
Lane Pryce is a fictional character in the television series '' Mad Men'', portrayed by Jared Harris. A British newcomer to the United States as of 1963, he initially acts as financial officer at Sterling Cooper but eventually leaves along with a handful of his co-workers to form new agency Sterling Cooper Draper Pryce. For his performance, Harris was nominated for the Primetime Emmy Award for Outstanding Supporting Actor in a Drama Series in 2012. Fictional character biography Background and personality Born in London on 10 May 1916, Lane was raised by middle-class traveling salesman Robert Pryce ( W. Morgan Sheppard) in a strict and regimented home. Lane served in the British Army as a supply assistant in Rosyth and, although he never saw combat, was later thanked by a British veteran of World War II who said his resupply effort saved lives and reminded that "England expects every man to do his duty." After his military career, Lane attended accounting school and married a w ...
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Mad Men
''Mad Men'' is an American historical drama, period drama television series created by Matthew Weiner and produced by Lionsgate Television. It ran on cable network AMC (TV channel), AMC from July 19, 2007, to May 17, 2015, with seven seasons and 92 episodes. It is set during the period of March 1960 to November 1970. ''Mad Men'' begins at the fictional Sterling Cooper advertising agency on Madison Avenue in Manhattan, New York City, and continues at the new firm of Sterling Cooper Draper Pryce (later named Sterling Cooper & Partners) in the Time-Life Building at 1271 Sixth Avenue (Manhattan), Sixth Avenue. According to the pilot episode, the term "Mad men" was coined in the 1950s by Madison Avenue#Advertising industry, advertisers working on Madison Avenue to refer to themselves, "Mad" being short for "Madison". The only documented use of the phrase from that time, however, may be the late-1950s writings of James Kelly, an advertising executive and writer. The series's main c ...
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Trade Association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. Through collaboration between companies within a Business sector, sector, a trade association coordinates public relations activities such as advertising, education, publishing and, especially, lobbying and political action. Associations may offer other services, such as producing conferences, setting industry standards, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members. (FEC: Solicitable Class of Trade Association, Library of Congress). In countries with a social market economy, the role of trade associations is often taken by employers' organizations, which also take a role in social dialogue. Political in ...
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