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Advertising Mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia), is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, Compact Disc, CDs, "prescreen, pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Origin North Caroli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Junk Mail Collection
Junk may refer to: Arts and entertainment * Junk (film), ''Junk'' (film), a 2000 Japanese horror film * ''J-U-N-K'', a 1920 American film * Junk (novel), ''Junk'' (novel), by Melvin Burgess, 1996 * ''Junk'', a novel by Christopher Largen * ''Junk: Record of the Last Hero'', a shōnen manga series by Kia Asamiya * ''Junk: The Golden Age of Debt'', a play by Ayad Akhtar Music * Junk (band), a British pop band * Junk (nightclub), in Southend-on-Sea, Essex, England Albums * ''Junk'', by Ferry Corsten, 2006 * ''Junk'', by Jejune, 1997 * ''Junk'', by Junk (band), 1995 * Junk (M83 album), ''Junk'' (M83 album), 2016 Songs * Junk (song), "Junk" (song), released by Paul McCartney in 1970 * "Junk", song from Bronski Beat's album The Age of Consent (album), ''The Age of Consent'' (album) * "Junk", song from Zico Chain's album Food (Zico Chain album), ''Food'' (Zico Chain album) Finance * Junk bond * Junk status, a debt credit rating People * Bruno Junk (1929–1995), Estonian race walker ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Boston Consulting Group
Boston Consulting Group, Inc. (BCG) is an American global management consulting firm founded in 1963 and headquartered in Boston, Massachusetts. It is one of the "Big Three (management consultancies), Big Three" (or MBB, the world's three largest management consulting firms by revenue) along with McKinsey & Company and Bain & Company. Since 2021, BCG has been led by the German executive Christoph Schweizer. History The firm was founded in 1963 as part of The Boston Safe Deposit and Trust Company. Bruce Henderson had been recruited from Arthur D. Little to establish the consulting arm operating as a subsidiary under the name Management and Consulting Division of the Boston Safe Deposit and Trust Company. Initially the division only advised clients of the bank, with billings for the first month at just US$500. Henderson hired his second consultant, Arthur P. Contas, in December 1963. In 1966, BCG opened its second office in Tokyo, Japan. In 1967, Henderson met Bill Bain (consulta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Johnson Box
A Johnson Box is commonly found at the top of direct mail Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia), is the delivery of advertising material to recipients of postal mail. Th ... letters, containing the key message of the letter. Its purpose is to draw the reader's attention to this key message first, and hopefully grab their attention, enticing them to read the rest of the letter. A Johnson Box is very effective, but it lends a "salesy" air to a letter, and so is considered inappropriate for letters that are intended to be formal or personal. It has also been adapted to the email format, with the goal of ensuring the most attention grabbing content in the email is visible in the preview pane of an email reader. The Johnson Box is named after direct marketer Frank Johnson, who is credited with using the Johnson Box to improve response to his offers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Database Marketing
Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built. There are two main types of marketing databases, consumer databases, and business databases. Consumer databases are primarily geared towards companies that sell to consumers, often abbreviated as usiness-to-cons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Database
In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software that interacts with end users, applications, and the database itself to capture and analyze the data. The DBMS additionally encompasses the core facilities provided to administer the database. The sum total of the database, the DBMS and the associated applications can be referred to as a database system. Often the term "database" is also used loosely to refer to any of the DBMS, the database system or an application associated with the database. Before digital storage and retrieval of data have become widespread, index cards were used for data storage in a wide range of applications and environments: in the home to record and store recipes, shopping lists, contact information and other organizational data; in business to record presentation notes, project research and notes, and contact information; in schools as flash c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A/B Testing
A/B testing (also known as bucket testing, split-run testing or split testing) is a user-experience research method. A/B tests consist of a randomized experiment that usually involves two variants (A and B), although the concept can be also extended to multiple variants of the same variable. It includes application of statistical hypothesis testing or " two-sample hypothesis testing" as used in the field of statistics. A/B testing is employed to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and to determine which of the variants is more effective. Multivariate testing or multinomial testing is similar to A/B testing but may test more than two versions at the same time or use more controls. Simple A/B tests are not valid for observational, quasi-experimental or other non-experimental situations—commonplace with survey data, offline data, and other, more complex phenomena. Definition "A/B testing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copywriting
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called Copy (publishing), copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help to create Billboard (advertising), billboards, brochures, Mail order, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, pay-per-click and other marketing communications. All this aligned with the target audience's expectations while keeping the Content creation, content and copy fresh, relevant, and effective. Employment Many copywriters are employed in marketing departments, advertising agency, advertising agencies, public relations firms, or copywriting agency, c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Home Warranty
A home warranty is a contract that agrees to provide a homeowner with discounted repair and replacement services. However, the words "home warranty" are not always used explicitly to mean a legal warranty is being conveyed. In many cases, at least in the United States, a home warranty is not a warranty at all, but rather a home service contract that covers the repair and/or replacement costs of home appliances, major systems such as heating and cooling, and possibly other components of a home, structural or otherwise. Coverage varies significantly across home warranty companies. Coverage Most companies cover plumbing, electrical, heating systems, as well as refrigerators, dishwashers, and Microwave ovens. Some charge additional coverage for appliances, such as clothes washers and clothes dryer A clothes dryer (tumble dryer, drying machine, drying device, or simply dryer) is a powered Home appliance, household appliance that is used to remove moisture from a load of clothing, b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Automotive Warranty
An automotive warranty is a guarantee provided by a vehicle manufacturer or a third party, ensuring that any defects or issues with a vehicle will be repaired or addressed within a specified period after purchase. This warranty is most often an important aspect of purchasing vehicles since it provides buyers with protection against manufacturing defects or unexpected failures. Scope and duration The scope and duration of automotive warranties can vary significantly, but they generally cover areas such as: bumper-to-bumper warranty, powertrain warranty, corrosion warranty, emissions warranty and others.Aja McClanahan, There is also an "extended car Warranty" also known as a "service contract" which is purchased separately. It often comes into effect after the expiration of the manufacturer's warranty. The specific terms and conditions of automotive warranties can vary widely based on the manufacturer, the model of the vehicle, and sometimes even the country in which the vehicle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scam
A scam, or a confidence trick, is an attempt to defraud a person or group after first gaining their Trust (emotion), trust. Confidence tricks exploit victims using a combination of the victim's credulity, naivety, compassion, vanity, confidence, Moral responsibility, irresponsibility, and greed. Researchers have defined confidence tricks as "a distinctive species of fraudulent conduct ... intending to further voluntary exchanges that are not mutually beneficial", as they "benefit con operators ('con men') at the expense of their victims (the 'Traveling carnival#Games, marks')". Terminology Other terms for "scam" include confidence trick, con, con game, confidence game, confidence scheme, ripoff, stratagem, finesse, grift, hustle, bunko, bunco, swindle, flimflam, gaffle, and bamboozle. The perpetrator is often referred to as a scammer, confidence man, con man, con artist, wikt:grifter, grifter, hustler, or swindler. The intended victims are known as marks, suckers, stooges, mugs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Political Campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracy, democracies, political campaigns often refer to election, electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a President (government title), president or prime minister. Campaign message The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the cand ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nonprofit Organization
A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or social benefit, as opposed to an entity that operates as a business aiming to generate a Profit (accounting), profit for its owners. A nonprofit organization is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. Depending on the local laws, charities are regularly organized as non-profits. A host of organizations may be non-profit, including some political organizations, schools, hospitals, business associations, churches, foundations, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be Tax exemption, tax-exempt, and some may also qualify to receive tax-deductible contributions, but an enti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
